By Gary Symons TLL Editor in Chief If you needed any more proof esports has become a big deal in licensing, consider that high-end fashion house Ralph Lauren has been named as the exclusive fashion outfitter to the G2 Esports team. That's the kind of announcement you expect from Olympic national teams or FIFA, but with esports attendance and revenues soaring, smart licensees … [Read more...] about Ralph Lauren Designs Gamer Collection for G2 Esports
esports licensing
Five Trends That Will Shape the Future of Sports Licensing
By Gary Symons TLL Editor in Chief With the Sports Licensing and Tailgate Show coming up, we’ve turned our attention to the ways the sector is changing in the face of pandemic pressure and technological change. Professional sports licensing, after all, took a savage beating during the pandemic in terms of revenue, but TLL believes the industry also used that time to … [Read more...] about Five Trends That Will Shape the Future of Sports Licensing
Global Esports Names IMG As Strategic Partner
The Global Esports Federation has announced the appointment of licensing agency IMG as its new strategic partner. "We are proud to welcome IMG to our Global Esports family,” says Lorenzo Giorgetti, board member and chair of brand, marketing, communications commission at GEF. "This is an important strategic partnership, not only for the GEF and IMG, but for players, fans and … [Read more...] about Global Esports Names IMG As Strategic Partner
Video Game Licensing: EA Games and NFL Stage Digital Half-Time Show
Electronic Arts and National Football League Join Forces on Largest Esports Event in Madden NFL Franchise History It's a testament to the growth of esports that the NFL joined forces with EA Games to launch a half-time show for the Madden Bowl Final. Electronic Arts Inc. and the NFL showcased the entertainment power of esports with the EA SPORTS Ultimate Madden Bowl Final this … [Read more...] about Video Game Licensing: EA Games and NFL Stage Digital Half-Time Show