By Allison Watkinson TLL Reporter Cloudco Entertainment and kkplus have announced a licensed Care Bears Express holiday event at the Langham Place mall in Hong Kong. Langham Place is a large, 16-story shopping centre and commercial complex that is located in the Kowloon district of Hong Kong. The Cloudco and kkplus partnership in Langham Place features an extensive Care Bears … [Read more...] about Care Bears Express Christmas Event Takes Off in Hong Kong
Experiential licensing
Wildbrain Serves Up Sweet Selection of Strawberry Shortcake Activations
By Allison Watkinson TLL Reporter WildBrain is launching a wide range of holiday-themed products, content and experiences for its Strawberry Shortcake children's'' brand.The licensed activations and events are intended to support the release of WildBrain’s new CG-animated Netflix special, Strawberry Shortcake’s Perfect Holiday.Strawberry Shortcake recently made an appearance … [Read more...] about Wildbrain Serves Up Sweet Selection of Strawberry Shortcake Activations
Hasbro Reveals Details for Second U.S. Peppa Pig Theme Park
By Allison Watkinson TLL Reporter Hasbro and Merlin Entertainments have released details on the officially licensed Peppa Pig theme park under construction in North Texas. Located in North Richland Hills, the upcoming theme park will include an assortment of rides, play areas and attractions based on licensed characters from Hasbro's Peppa Pig franchise. Scheduled to open in … [Read more...] about Hasbro Reveals Details for Second U.S. Peppa Pig Theme Park
Hasbro Announces Free Pop-Up Event Based On Its Dedicated Toyland Amazon Store
By Allison Watkinson TLL Reporter Hasbro and Amazon are holding a free experiential holiday pop-up event in NYC featuring Hasbro-owned brands and character IPs. The three-day event will host a variety of activities including a Hasbro product showcase, a Santa Claus letter writing station, a giveaway prize wheel, complimentary snacks and photo ops with Santa Claus and Hasbro … [Read more...] about Hasbro Announces Free Pop-Up Event Based On Its Dedicated Toyland Amazon Store
Experiential Licensing: Hasbro Launches First NAX Entertainment Center in Europe
By Allison Watkinson TLL Reporter Hasbro and Rocafella Leisure have opened a licensed NERF Action Xperience (NAX) center in Manchester’s Trafford Palazzo.The new NAX venue is managed by the Rocafella Leisure entertainment agency under license from Hasbro, Inc.The Rocafella Leisure Group offers location-based brand management services to global IP owners such as commercial … [Read more...] about Experiential Licensing: Hasbro Launches First NAX Entertainment Center in Europe
Rapid Growth Leads Falcon’s Beyond to Double Its Staffing
TLL Staff A global entertainment company and a leader in immersive storytelling, Falcon’s Beyond Global, Inc. (FBYD), is launching a massive hiring campaign for its Falcon’s Creative Group division. The company aims to double its staff by adding nearly 200 new team members who specialize in design, media, and technology. The move comes as the company experiences … [Read more...] about Rapid Growth Leads Falcon’s Beyond to Double Its Staffing
Who’s News: Former Quantum Creative CEO Takes Key Role at Original X Productions
By Gary Symons TLL Editor in Chief Former Quantum Creative Studios CEO Kelly Easterling is taking on a key role at location based entertainment company Original X Productions. Original X Productions (OGX) announced it has appointed Easterling as Vice President of Production and Operations. Easterling's responsibilities will be to spearhead production design and operations … [Read more...] about Who’s News: Former Quantum Creative CEO Takes Key Role at Original X Productions
NERF XPerience Expands to China in Hasbro x Kingsmen Partnership
By Gary Symons TLL Editor in Chief Hasbro and Kingsmen Creatives are expanding their NERF Xperience brand into China, starting with an entertainment centre in Beijing. NERF is one of the eight core division that Hasbro is focusing on under its new strategic plan, aiming to turn it into a billion dollar brand. That quest has gotten a boost with the partnership … [Read more...] about NERF XPerience Expands to China in Hasbro x Kingsmen Partnership
Peppa Pig Theme Park Under Construction in Germany
By Allison WatkinsonTLL ReporterHasbro and Merlin Entertainments have released new information on the construction of Peppa Pig Park Günzburg.“Merlin has been a trusted partner for the last six years and we are thrilled to continue our journey with them to bring more Peppa experiences to fans globally, including this exciting addition of a new Peppa Pig Park in Gunzburg, … [Read more...] about Peppa Pig Theme Park Under Construction in Germany
Experiential Licensing: Falcon’s Beyond Soars With Huge Deal In China
By Gary Symons TLL Editor in Chief The theme park company Falcon's Beyond has inked a massive deal in China with the retail experience company K11 Group. The agreement combines the licensing-focused experiential company Falcon's Beyond with K11, one of the world's largest companies working in the area of retail entertainment. The deal will initially see Falcon's Beyond … [Read more...] about Experiential Licensing: Falcon’s Beyond Soars With Huge Deal In China