By Allison Watkinson TLL Reporter Kingsmen Xperience and Bright Play are opening a new NERF Action Xperience location for Hasbro's NERF toy brand. Owned by Hasbro since 1991, the NERF toy brand specializes in recreational blaster guns that shoot foam darts. Scheduled to open in the fall of 2024, the venue for the upcoming NERF Action Xperience center is located at the … [Read more...] about Experiential Licensing: Hasbro To Open Second NERF Action Experience Location
Experiential licensing
Experiential Licensing: Bugs Bunny at the Symphony Tours Mexico for Warner Bros. 100th Anniversary
By Allison WatkinsonTLL ReporterThe licensed Warner Bros. Discovery Bugs Bunny at the Symphony musical production is returning to Mexico with a four-city tour this fall.The licensed concert is scheduled to play in Puebla on Oct. 22, in Mexico City on Nov. 5, in Monterrey on Nov. 12, and in Guadalajara on Nov. 25.Created by George Daugherty and David Ka Lik Wong, Bugs Bunny at … [Read more...] about Experiential Licensing: Bugs Bunny at the Symphony Tours Mexico for Warner Bros. 100th Anniversary
Fans Flock to Falcon’s Beyond’s Virtual Theme Park on Roblox
By Allison Watkinson TLL Reporter Falcon’s Beyond says its BEYONDLAND metaverse experience on the Roblox platform has generated significant growth since its initial debut. According to Falcon's Beyond, the BEYONDLAND gaming experience has attracted more than two million visits since its official launch in March 2023. The company has also reported that the games' online … [Read more...] about Fans Flock to Falcon’s Beyond’s Virtual Theme Park on Roblox
Falcon’s Beyond Releases First Mobile Game for Katmandu
By Allison Watkinson TLL Reporter In partnership with Epic Story Interactive, Falcon’s Beyond has released its first mobile game based on the company's Katmandu entertainment franchise. The new mobile game, Katmandu: EtherMerge, is designed to extend the storyline of the broader Katmandu franchise. It is a free-to-play, merge-based puzzle game that includes licensed … [Read more...] about Falcon’s Beyond Releases First Mobile Game for Katmandu
Falcon’s Beyond to Produce Animated Series Based on Katmandu Resort Characters
By Allison Watkinson TLL Reporter Falcon’s Beyond has began development on its first animated preschool series based on characters from its Katmandu entertainment franchise. This announcement follows the launch of the company's second Katmandu Theme Park in Punta Cana, which officially opened to the public on March 15, 2023. The upcoming preschool show features Boro … [Read more...] about Falcon’s Beyond to Produce Animated Series Based on Katmandu Resort Characters
Cirque du Soleil: The Daring Young Licensor on the Flying Trapeze
By Gary Symons TLL Editor in Chief One would be hard pressed to find anyone in the modern world who doesn’t know and love Cirque du Soleil. That’s why it comes as a surprise that, until now, Cirque has never really had its own comprehensive licensing program, despite being one of the world’s most successful live entertainment companies. But that all changed this … [Read more...] about Cirque du Soleil: The Daring Young Licensor on the Flying Trapeze
Film Licensing: Warner Bros. Clowning Around With IT-Themed Escape Rooms
By Allison Watkinson TLL Reporter Warner Bros. Discovery and Egan Escape Productions have partnered for an escape room experience inspired by the horror franchise IT. The licensing deal for this terrifying but thrilling experience was managed by Warner Bros. Discovery's Global Themed Entertainment division. The licensed Escape IT experience features two multi-room … [Read more...] about Film Licensing: Warner Bros. Clowning Around With IT-Themed Escape Rooms
Experiential Licensing: Crayola Experience Named as Top Museum for Kids
By Allison Watkinson TLL Reporter The Crayola Experiences attraction in Easton has been featured on USA TODAY's list of the Best Children's Museum Readers' Choice Awards for 2023. USA TODAY's Reader's Choice Awards are intended to highlight the best US destinations in categories such as entertainment, food and drink, hotels, and activities. The licensed Crayola … [Read more...] about Experiential Licensing: Crayola Experience Named as Top Museum for Kids
Experiential Licensing: Highly Anticipated Katmandu Theme Park To Open in March
By Allison Watkinson TLL Reporter The entertainment development company Falcon’s Beyond is officially opening its Katmandu Theme Park in Punta Cana on March 15. Falcon's Beyond is an entertainment company that specializes in IP creation and expansion. The new park features rides and attractions inspired by the company’s original, proprietary franchise The Hidden Realms … [Read more...] about Experiential Licensing: Highly Anticipated Katmandu Theme Park To Open in March
Jumanji Attraction to Open at Gardaland in 2023
Italy's largest theme park will open a new attraction this year based on the Jumanji films from Sony Pictures Entertainment. Gardaland says the new Jumanji - The Labyrinth attraction will offer adventure-lovers of all ages an exclusive and immersive experience to submerge themselves in the wonderfully wild world of Jumanji. Gardaland Resort is an amusement park located in … [Read more...] about Jumanji Attraction to Open at Gardaland in 2023