By Allison Watkinson TLL Reporter The global licensing agency IMG has secured a deal between its client Goodyear Tires and the apparel and footwear brand HUF. Founded in 2002, HUF is an LA-based footwear and apparel manufacturer that specializes in skateboarding lifestyle products. The new co-branded HUF x Goodyear collection is inspired by Goodyear's long history in … [Read more...] about Rubber Hits the Road For Goodyear Tires and HUF Footwear
Fashion Licensing
Fashion Licensing: Nautica Signs on Long-Term Licensee for Women’s Apparel
By Allison Watkinson TLL Reporter Authentic Brands Group has announced the signing of a long-term license with G-III Apparel Group for Nautica women’s apparel. Authentic Brands Group is a global brand development, marketing and entertainment platform. The company specializes in multimedia marketing campaigns, licensing partnerships, and connecting brands with retailers … [Read more...] about Fashion Licensing: Nautica Signs on Long-Term Licensee for Women’s Apparel
Poetic Brands Launching Apparel Line Based on Felix the Cat
By Allison Watkinson TLL Reporter Poetic Brands has partnered with Crooked Tongues and Universal Pictures to launch an exclusive apparel collection based on Felix the Cat. Felix the Cat is an animated character that was originally created in 1919 by Pat Sullivan and Otto Messmer. In fact, Felix the Cat is widely considered the oldest animated character in the world, … [Read more...] about Poetic Brands Launching Apparel Line Based on Felix the Cat
NFT Licensing: Aeropostale Gets Virtual in Partnership With Metaverse Plus
By Gary Symons TLL Editor in Chief The fashion retailer Aéropostale has engaged developer MetaversePlus to bring its brand into the metaverse. Aéropostale's parent company Authentic Brands Group signed the partnership with MetaversePlus to design, develop and expand the brand's presence in Web3 through NFTs, world building, as well as offering members only perks and … [Read more...] about NFT Licensing: Aeropostale Gets Virtual in Partnership With Metaverse Plus
Wildbrain’s Teletubbies Hitting the Runway in Christian Cowan Designs
By Allison Watkinson TLL Reporter WildBrain has teamed up with designer Christian Cowan for a licensed Teletubbies fashion collaboration. The Teletubbies brand is owned by the global family entertainment company, WildBrain. The deal with Christian Cowan was brokered by WildBrain's licensing division and Cowan's licensing agent H&S. The limited-edition collection … [Read more...] about Wildbrain’s Teletubbies Hitting the Runway in Christian Cowan Designs
Ukraine Designers Featured at Paris Fashion Week
By Gary Symons TLL Editor in Chief The upcoming Fashion Week in Paris will give companies a chance to support Ukrainian designers, as they fight to survive the Russian invasion. Seven Ukrainian designers will showcase their Autumn Winter 2023 collections at Paris Fashion Week from March 3-7 in the famous first arrondissement located at 7 Rue d’Argenteuil. This … [Read more...] about Ukraine Designers Featured at Paris Fashion Week
Anime: Concept One Expands Licensing Partnership With Viz Media
By Allison Watkinson TLL Reporter Concept One and VIZ Media are expanding their licensing partnership to include accessory collections for two additional anime properties. The expansion adds the product licensing rights to Viz Media's Death Note and Komi Can't Communicate franchises to the company's pre-existing partnership. Concept One is a fashion and accessories … [Read more...] about Anime: Concept One Expands Licensing Partnership With Viz Media
Bershka Partners With Le Mans For Racing Inspired Fashion
By Allison Watkinson TLL Reporter IMG has brokered a licensing deal between the endurance-based car race 24 Hours of Le Mans and Bershka for an apparel and accessories collection. The exclusive agent for the Le Man's racing brand, IMG's global licensing division offers full-service brand management to its corporate clients. The 24 Hours of Le Mans endurance car racing … [Read more...] about Bershka Partners With Le Mans For Racing Inspired Fashion
IPR Licensing To Rep Shabby Chic in the UK
By Allison Watkinson TLL Reporter IPR Licensing has been appointed the exclusive licensing agency for Rachel Ashwell's Shabby Chic brand in the UK region. IPR Licensing specializes in the creation and management of consumer licensing programs for brand owners across a broad range of product categories in the fashion, lifestyle, corporate, and heritage sectors. IPR … [Read more...] about IPR Licensing To Rep Shabby Chic in the UK
H&M’s Loooptopia Collab With Roblox to Encourage Fashion Recycling
By Gary Symons TLL Editor in Chief The apparel retailer H&M has launched the Loooptopia Experience on Roblox, promoting sustainable fashion choices. The program interweaves the two major trends in fashion today, the first being the drive to make fashion more sustainable, and the second to take part in the growing world of virtual fashion in the … [Read more...] about H&M’s Loooptopia Collab With Roblox to Encourage Fashion Recycling