IMG is set to expand the British heritage brand Laura Ashley's consumer products line in Europe, Australia, New Zealand, China, India and the Middle East. “For almost 70 years, Laura Ashley’s iconic, quality-led designs, prints and patterns have continued to inspire the most coveted styles and fashion trends around the world," said Tim Smith, Vice President at IMG. "We are … [Read more...] about Fashion Licensing: Laura Ashley Engages IMG for Multi-Territory Expansion
Fashion Licensing
Fashion Licensing: Unlimited to Produce Branded Footwear For The Gap
Unlimited Footwear Group of The Netherlands has signed a deal to produce footwear for Gap Inc. in Europe, in a deal brokered by IMG. The deal covers the European Union, the UK, Switzerland and Scandinavia. Founded in 1969 in San Francisco, Gap is a leading casual lifestyle brand in the USA, and Unlimited believes the brand has huge growth potential in Europe as well. “We are … [Read more...] about Fashion Licensing: Unlimited to Produce Branded Footwear For The Gap
Fashion Licensing: Prada Reveals Digital Collection in Riders Republic
Fashion icon Prada has just revealed a new digital collection in the popular sports game Riders Republic by Ubisoft. As well, Ubisoft announced the popular Riders Republic game was to be available to play for free from Feb. 10 - 14 on PlayStation5, PlayStation4, Xbox Series X|S and Xbox One consoles. And when players logged in they discovered sections of the Riders Ridge … [Read more...] about Fashion Licensing: Prada Reveals Digital Collection in Riders Republic
North Face x Gucci Tops For Fashion Collaborations In 2021
By Gary Symons TLL Editor in Chief With 2021 in the rear view mirror, it's a good time to look at the licensing collaborations that really worked. Thankfully, the research team at Love The Sales (lovethesales.com) has done the research, and has compiled those fashion collaborations that resulted in the most demand or online searches. According to Love The Sales, the … [Read more...] about North Face x Gucci Tops For Fashion Collaborations In 2021
Metaverse Fashion Licensing: Ralph Lauren Unveils Clothing Line on Roblox
By Gary Symons TLL Editor in Chief Fashion giant Ralph Lauren is diving headfirst into the metaverse, with a new release of digital fashion on the Roblox platform. Ralph Lauren last week unveiled The Ralph Lauren Winter Escape on Roblox—a first-of-its-kind holiday-themed experience allowing fashion fans to explore the world of Ralph Lauren through the metaverse. The exclusive … [Read more...] about Metaverse Fashion Licensing: Ralph Lauren Unveils Clothing Line on Roblox
Going Gaga Over Gucci: Designer Brand Soars After Film Release
By Gary Symons TLL Editor in Chief Talk about a killer promotion! According to the e-commerce sales aggregator Lovethesales.com, online searches for Gucci products soared after the release of the new Ridley Scott murder saga House of Gucci, starring Lady Gaga, Adam Driver, Al Pacino, Jeremy Irons, and Jared Leto. It turns out a little mayhem can be very good for business, as … [Read more...] about Going Gaga Over Gucci: Designer Brand Soars After Film Release
Sustainable Licensing: Smiley Gives The Planet Something to Smile About
The brand extension company Smiley says it has adopted an "Earth first" business strategy that puts sustainable practices first and foremost. Called the 2023 Future Positive campaign, Smiley says the company's goal is to become an "active ambassador for change ... by supporting retailers, brands and consumer product industries to develop innovative solutions to transition to a … [Read more...] about Sustainable Licensing: Smiley Gives The Planet Something to Smile About
Zara Offers Human-Sized Barbie Fashion in Mattel Partnership
The international fashion company Zara has launched a clothing line based on Mattel's Barbie in a campaign that includes digital marketing and product cross-collaboration. Under the agreement, Zara is now selling a line of Barbie-inspired clothing and accessories, and also has some Zara-themed dolls for sale, as in the sample photo below. "Barbie's newest collaboration with … [Read more...] about Zara Offers Human-Sized Barbie Fashion in Mattel Partnership