By Allison Watkinson TLL Reporter Reebok and Hasbro are launching a licensed children's footwear collection inspired by the My Little Pony entertainment brand. Created as a toy line in 1983, Hasbro's My Little Pony brand has expanded into a multi-platform entertainment franchise that includes a wide array of animated content, games, toys, licensed consumer products, … [Read more...] about Reebok Producing ‘Horseshoes’ With My Little Pony Footwear Collection
Fashion Licensing
London’s Savile Row Company Expanding Through Partnership With Brand Liaison
By Allison Watkinson TLL Reporter Savile Row London has appointed The Brand Liaison to expand its North American licensing program into additional product categories. Founded in 1938, Savile Row London is a ready-to-wear apparel brand that is designed and manufactured by the Savile Row Company. The Brand Liaison is a US-based agency that provides licensors and … [Read more...] about London’s Savile Row Company Expanding Through Partnership With Brand Liaison
Bruce Wayne Inspired Home Collection Gives You a Classy Place to Hang Your Bat Cape
By Allison Watkinson TLL Reporter Formitalia Group and Warner Bros. Discovery Global Consumer Products have entered a licensing partnership for a new Bruce Wayne inspired homeware collection. The upcoming Wayne Enterprises home collection will include a wide range of interior design products such as living room furniture, bedroom sets, office furniture, lighting and home … [Read more...] about Bruce Wayne Inspired Home Collection Gives You a Classy Place to Hang Your Bat Cape
Millie Bobby Brown Launches Licensed Ready-to-Wear Line
By Allison Watkinson TLL Reporter Actress and entrepreneur, Millie Bobby Brown, has launched a new ready-to-wear Florence by Mills Fashion line in collaboration with Delta Galil USA. The Florence by Mills Fashion brand will specialize in comfortable and size-inclusive clothing that utilizes recyclable fabrics, biodegradable poly bags, natural corozo buttons, and … [Read more...] about Millie Bobby Brown Launches Licensed Ready-to-Wear Line
Uniqlo Sues Shein Over Alleged Imitation of Its Hit ‘Mary Poppins’ Bag
By Gary Symons TLL Editor in Chief Japanese fashion giant Uniqlo is suing rival Chinese online retailer Shein over allegations selling copies of the so-called 'Mary Poppins' bag. The distinctive crescent shaped purse—officially known as the 'round mini'—has been a huge seller for Uniqlo, particularly after it went viral on TikTok for how many items it can carry despite its … [Read more...] about Uniqlo Sues Shein Over Alleged Imitation of Its Hit ‘Mary Poppins’ Bag
Safilo Aids Hugo Boss In Its ‘Claim 5’ Growth Strategy
By Allison Watkinson TLL Reporter Safilo Group and Hugo Boss have announced an early renewal of their global licensing agreement for the Boss and Hugo eyewear collections. The renewed agreement is intended to support the Hugo Boss company's international expansion strategy that it has labelled 'CLAIM 5'. This CLAIM 5 strategy aims to double Hugo Boss's revenue by 2025 … [Read more...] about Safilo Aids Hugo Boss In Its ‘Claim 5’ Growth Strategy
Dumbgood Monkeys Around With Paul Frank Apparel Collection
By Allison Watkinson TLL Reporter The Dumbgood retail company has released a licensed apparel collection that is inspired by Paul Frank's Julius the Monkey character brand. The new Julius the Monkey collection includes a wide variety of apparel and accessories such as hats, t-shirts, hoodies, sweatpants, jackets, crossbody bags and a coin purse. All of the products … [Read more...] about Dumbgood Monkeys Around With Paul Frank Apparel Collection
Authentic Brands Puts Best Foot Forward With Acquisition of Sperry
By Allison Watkinson TLL Reporter Authentic Brands Group (Authentic) has officially announced its acquisition of the American footwear brand Sperry this week. Sperry is an American heritage brand that has been manufacturing high-quality casual footwear for more than 90 years. As part of the acquisition, the ALDO Group has been appointed as the exclusive North American … [Read more...] about Authentic Brands Puts Best Foot Forward With Acquisition of Sperry
Forever 21 Launches Fashion Collection Based on Rebel Moon
By Allison Watkinson TLL Reporter Forever 21 has launched a limited-edition fashion collection based on the sci-fi fantasy film, Rebel Moon - Part One: A Child of Fire. “We are thrilled to be working with our partners at Netflix to introduce a true high fashion collection inspired by the aesthetics, artwork and costumes of Rebel Moon, their biggest release to date,” said … [Read more...] about Forever 21 Launches Fashion Collection Based on Rebel Moon
Tommy Bahamas Bags Licensing Deal With Concept One
By Allison Watkinson TLL Reporter Tommy Bahama has signed a licensing agreement with Concept One Accessories for a collection of branded handbags, small leather goods and luggage. Tommy Bahama is a relaxed island lifestyle brand that offers men’s and women’s sportswear, swimwear, accessories, and home furnishings. The Tommy Bahama lifestyle brand is part of the larger … [Read more...] about Tommy Bahamas Bags Licensing Deal With Concept One