By Allison Watkinson TLL Reporter Safilo Group and Hugo Boss have announced an early renewal of their global licensing agreement for the Boss and Hugo eyewear collections. The renewed agreement is intended to support the Hugo Boss company's international expansion strategy that it has labelled 'CLAIM 5'. This CLAIM 5 strategy aims to double Hugo Boss's revenue by 2025 … [Read more...] about Safilo Aids Hugo Boss In Its ‘Claim 5’ Growth Strategy
Fashion Licensing
Dumbgood Monkeys Around With Paul Frank Apparel Collection
By Allison Watkinson TLL Reporter The Dumbgood retail company has released a licensed apparel collection that is inspired by Paul Frank's Julius the Monkey character brand. The new Julius the Monkey collection includes a wide variety of apparel and accessories such as hats, t-shirts, hoodies, sweatpants, jackets, crossbody bags and a coin purse. All of the products … [Read more...] about Dumbgood Monkeys Around With Paul Frank Apparel Collection
Authentic Brands Puts Best Foot Forward With Acquisition of Sperry
By Allison Watkinson TLL Reporter Authentic Brands Group (Authentic) has officially announced its acquisition of the American footwear brand Sperry this week. Sperry is an American heritage brand that has been manufacturing high-quality casual footwear for more than 90 years. As part of the acquisition, the ALDO Group has been appointed as the exclusive North American … [Read more...] about Authentic Brands Puts Best Foot Forward With Acquisition of Sperry
Forever 21 Launches Fashion Collection Based on Rebel Moon
By Allison Watkinson TLL Reporter Forever 21 has launched a limited-edition fashion collection based on the sci-fi fantasy film, Rebel Moon - Part One: A Child of Fire. “We are thrilled to be working with our partners at Netflix to introduce a true high fashion collection inspired by the aesthetics, artwork and costumes of Rebel Moon, their biggest release to date,” said … [Read more...] about Forever 21 Launches Fashion Collection Based on Rebel Moon
Tommy Bahamas Bags Licensing Deal With Concept One
By Allison Watkinson TLL Reporter Tommy Bahama has signed a licensing agreement with Concept One Accessories for a collection of branded handbags, small leather goods and luggage. Tommy Bahama is a relaxed island lifestyle brand that offers men’s and women’s sportswear, swimwear, accessories, and home furnishings. The Tommy Bahama lifestyle brand is part of the larger … [Read more...] about Tommy Bahamas Bags Licensing Deal With Concept One
BBC International Takes on Design, Manufacturing, Distribution for DC Shoes
By Gary Symons TLL Editor in Chief Authentic Brands Group has engaged BBC International to design, produce and distribute products for its DC Shoes brand. The deal sees BBC partnering with one of the world's most popular brands for skateboarding, snowboarding, and 'street lifestyle' apparel. Through the agreement, BBC takes on global design and sourcing for DC Shoes footwear … [Read more...] about BBC International Takes on Design, Manufacturing, Distribution for DC Shoes
Manic Panic and Shalom International Rock Out With Licensed Holiday Collection
By Allison Watkinson TLL Reporter Manic Panic has entered a licensing agreement with Shalom International to create a holiday-themed bath and body collection.The partnership between the two companies was brokered by Manic Panic's exclusive licensing agency, Pacific Swell Brands.“Shalom International has been an incredible licensing partner in every step of the development of … [Read more...] about Manic Panic and Shalom International Rock Out With Licensed Holiday Collection
Perry Ellis Launches New ELLA/Rafaella Collection of Women’s Apparel
By Gary Symons TLL Editor in Chief The global fashion house Perry Ellis just launched a new Rafaella line with an apparel collection for women called ELLA. The launch of ELLA/Rafaella is a more modern and trend-focused collection designed for work and play, offering a wide assortment of designs meant for the weekday and the weekend. The ELLA collection will … [Read more...] about Perry Ellis Launches New ELLA/Rafaella Collection of Women’s Apparel
Ranger Rick Returns in Landmark Collaboration With National Wildlife Federation
By Gary Symons TLL Editor in Chief National Wildlife Federation mascot Ranger Rick is back, with a new collection of apparel courtesy of The Landmark Project. The Landmark Project is working with the National Wildlife Federation to launch a sustainable collection of graphic tees, sweatshirts, headwear, and accessories that reintroduces a beloved childhood hero, Ranger … [Read more...] about Ranger Rick Returns in Landmark Collaboration With National Wildlife Federation
Goodie Two Sleeves Partners With ‘Star’ Astrologer Walter Mercado on Apparel
By Gary Symons TLL Editor in Chief The quirky and innovative apparel company Goodie Two Sleeves is producing a new line inspired by the starry eyed astrologer Walter Mercado. Mercado, affectionately known by fans as the "Señor de las Estrellas," was renowned for his celestial insights and flamboyant fashion sense. For 30+ years, Mercado's television show enthralled … [Read more...] about Goodie Two Sleeves Partners With ‘Star’ Astrologer Walter Mercado on Apparel