By Gary Symons TLL Editor in Chief Talk about a killer promotion! According to the e-commerce sales aggregator Lovethesales.com, online searches for Gucci products soared after the release of the new Ridley Scott murder saga House of Gucci, starring Lady Gaga, Adam Driver, Al Pacino, Jeremy Irons, and Jared Leto. It turns out a little mayhem can be very good for business, as … [Read more...] about Going Gaga Over Gucci: Designer Brand Soars After Film Release
film licensing
Universal Brand Development Launching Major Programs for Jurassic World Dominion and Minions
With major films being released, Universal Brand Development is preparing a massive licensing launch for the Jurassic Park and Minions franchises. Jurassic World Dominion will be opening in theaters next summer, while Minions: The Rise of Gru is currently scheduled for release on July 1, 2022, although release dates have been a bit slippery because of COVID-19. Both films come … [Read more...] about Universal Brand Development Launching Major Programs for Jurassic World Dominion and Minions
Film Licensing: Sony Unveils Massive Slate of Licensing Collaborations For Ghostbusters Afterlife
Covering All Licensing Categories, the Global Ghostbusters Lineup is the Brand’s Biggest CP Program of All-Time Sony Pictures Consumer Products has revealed the largest slate of licensing deals in the history of its Ghostbusters franchise, as the latest film prepares for theatrical release on Nov. 19. The wide range of merchandise and interactive experiences covers pretty … [Read more...] about Film Licensing: Sony Unveils Massive Slate of Licensing Collaborations For Ghostbusters Afterlife
Film Licensing: Gower Street Predicts $21.6 Billion Recovery For Global Box Office
A Special Report For TLL Members Only By Gary Symons TLL Editor in Chief There's finally some good news for theaters and film studios, as the analytics firm Gower Street has raised its end of year estimate for global box office returns in 2021. The estimate has been revised up to $21.6 billion, from a previous estimate of $20.2 billion. "Further, we anticipate a potential … [Read more...] about Film Licensing: Gower Street Predicts $21.6 Billion Recovery For Global Box Office