By Gary Symons TLL Editor in Chief Bimbo Bakeries USA has signed on with Brand Central as its exclusive licensing agency. Brand Central is among the world's largest licensing agencies, and is particularly known for its expertise in the area of food and beverage licensing. It represents some of the world’s most recognized food brands, including Mars Wrigley, Kraft Heinz, … [Read more...] about Licensing Agencies: Bimbo Signs Sweet Deal With Brand Central
Food and Beverage Licensing
Heinz Cookbook Means It’s Time to ‘Ketchup’ On Your Reading
By Allison Watkinson TLL Reporter Penguin Random House imprint Ebury and Kraft Heinz will be publishing the first-ever licensed Heinz cookbooks. The licensing partnership will launch with The Heinz Cookbook in May 2022, followed by four additional ingredient-led gift titles. These gift titles will include the first official Ketchup, HP Sauce, Beanz and Lea & Perrins … [Read more...] about Heinz Cookbook Means It’s Time to ‘Ketchup’ On Your Reading
Food Licensing: Gamer Brand Hyperkin Announces Delicious Deal With Kraft Heinz
The gaming hardware producer Hyperkin has announced they will be partnering with Kraft Heinz to produce snack-related gaming accessories. Brokered by Kraft Heinz's licensing agency Brand Central, the deal will see Hyperkin using the most popular snack brands that have been nourishing dedicated couch warriors for decades. "Now gamers can truly represent their favorite go-to … [Read more...] about Food Licensing: Gamer Brand Hyperkin Announces Delicious Deal With Kraft Heinz
Food Licensing: Evergreen Announces Launch of MoonPie Snack Puffs
The legendary MoonPie is going miniature in the form of Snack Puffs, thanks to a deal with Evergreen Licensing. MoonPies have been a snacking staple for an amazing 105 years, making them one of the most venerable snack foods in America. Now, collaborating with Chattanooga Bakery and their long-term Licensing Agency, Lisa Marks Associates, Inc. (LMA), Evergreen Licensing has … [Read more...] about Food Licensing: Evergreen Announces Launch of MoonPie Snack Puffs
Master Chef In Tea-licious Deal With Akbar Brothers
The world's largest cooking show competition has partnered with one of the planet's largest tea producers for a delicious collection of branded tea blends. The deal between brand owner Banijay Brands and Akbar Brothers of Sri Lanka will see the creation of the MasterChef: The Champions Collection. The partnership will see Akbar Brothers create a unique collection of teas "with … [Read more...] about Master Chef In Tea-licious Deal With Akbar Brothers
Hot Netflix Show Disenchanted Adds More Heat With Spicy Licensing Deal
Bapper Entertainment is releasing a licensed collection of hot sauces from Jade City Foods to expand its merchandising program for the animated series, Disenchantment. Disenchantment is an adult-animated series from Matt Groening's LLC, Bapper Entertainment. After tackling modern times with his epic hit series The Simpsons and the future with Futurama, producer Groening … [Read more...] about Hot Netflix Show Disenchanted Adds More Heat With Spicy Licensing Deal
Godiva Expands Licensing With Four New Sweet Deals
Leading premium chocolatier Godiva is expanding its licensing portfolio in the U.S. and Canada markets with the launch of four new licensing partnerships in 2022. Godiva Chocolatier is a venerable brand that was founded in Brussels in 1926 by Belgian chocolatier Pierre Draps. Today the legendary chocolatier is privately held by Yildiz Holding, and is committed to … [Read more...] about Godiva Expands Licensing With Four New Sweet Deals
Brown & Friends Appearing in Starbucks For The Holidays
Adorable characters from the LINE app will be available at Starbucks through the holidays, thanks to a licensing deal with LINE FRIENDS. Starbucks this week announced the collaboration with LINE FRIENDS, a global brand and leading creative studio that has created some of the world’s most beloved characters. The joyful collection of lifestyle essentials featuring BROWN & … [Read more...] about Brown & Friends Appearing in Starbucks For The Holidays
Beverage Licensing: Diageo Partners With Insight Editions on Guinness Cookbook
Guinness, one of the world’s most iconic and beloved brewers, has partnered with established publisher, Insight Editions, to bring the taste of Guinness to consumers' kitchen with The Official Guinness Cookbook. The cookbook, created through a deal brokered by Diageo’s global brand extension licensing agency, Beanstalk, is now available online on Amazon.com. Guinness is … [Read more...] about Beverage Licensing: Diageo Partners With Insight Editions on Guinness Cookbook
Celebrity Licensing: Starbucks and Taylor Swift Collab on ‘Taylor’s Latte’
By Gary Symons TLL Editor in Chief Starbucks scored a big win on a celebrity licensing deal over the weekend, as 'Swifties' flocked to the world's most popular barista chain for a Taylor Swift-themed Grande Caramel Nonfat Latte. As some described it, the 'Taylor's latte" featured the taste of caramel, a crisp autumn day, and a 'bad breakup in 2012', a reference to the song … [Read more...] about Celebrity Licensing: Starbucks and Taylor Swift Collab on ‘Taylor’s Latte’