By Gary Symons TLL Editor in Chief Beverage maker Fire Brands is releasing its newest innovation, a new drink featuring the flavor of Skittles. The project is a collaboration with Fire Brands' licensing partner Mars Wrigley, which owns the Skittles Brand. The top 10 licensing agency Brand Central, which represents Mars Wrigley, brokered the agreement. Mars Wrigley, … [Read more...] about Fire Brands Teams Up With Mars Wrigley for Skittles Drinks
Food and Beverage Licensing
Beanstalk and Chef Eric Adjepong Launch Crate & Barrel Kitchen Gear
By Allison Watkinson TLL Reporter Classy homewear chain Crate & Barrel is releasing a new kitchen collection with chef, host, and cookbook author Eric Adjepong. The collection, brokered by Beanstalk, was inspired by Eric’s Ghanaian roots and New York City hometown aesthetic, bringing his passion for cooking and entertaining to customers’ homes. With over 60 pieces … [Read more...] about Beanstalk and Chef Eric Adjepong Launch Crate & Barrel Kitchen Gear
Broad Street Brings the Taste of Subway to Grocery Stores Nationwide
By Gary Symons TLL Editor in Chief Finally, consumers can get the taste of Subway sandwiches and salads at home, thanks to a deal brokered by Broad Street Licensing Group. The agreement sees the massive Subway chain partnering with the T. Mazetti Company for a line of four signature Subway sauces that will be available in stores nationwide this month. Fans of Subway … [Read more...] about Broad Street Brings the Taste of Subway to Grocery Stores Nationwide
Oh Yeah! Phenom Elite Creates Vibrant Sports Apparel Inspired by Kool-Aid
By Allison Watkinson TLL Reporter Sports apparel innovator Phenom Elite is collaborating with the Kool-Aid beverage brand on the launch of Quantum Speed Cleats and VPS4 Gloves. Phenom Elite and Kool-Aid brand owner Kraft Heinz say the partnership is kicking off with two initial colorways, both inspired by Kool-Aid flavors 'Sharkleberry Fin' and 'Great Bluedini'. The … [Read more...] about Oh Yeah! Phenom Elite Creates Vibrant Sports Apparel Inspired by Kool-Aid
Steak-ummm Partners With Valen Group to Expand Into New Categories
By Gary Symons TLL Editor in Chief Steak-umm, the original "60 Second Meal," just announced a strategic partnership with Valen Group to launch an innovative brand extension program. Valen Group is an Ohio-based specialist in brand licensing, innovation and strategic marketing. They'll be working with Steak-umm, which brings its status as the "60 Second Meal," offering … [Read more...] about Steak-ummm Partners With Valen Group to Expand Into New Categories
Henley Regatta Partners With British Sparkling Wine Producer
By Allison Watkinson TLL Reporter Nyetimber has signed a five-year licensing partnership with the Henley Royal Regatta to become the Regatta’s exclusive English sparkling wine partner. Nyetimber is a British sparkling wine production company that specializes in cultivating Chardonnay, Pinot Noir, and Pinot Meunier grape varieties. The company's sparkling wine products … [Read more...] about Henley Regatta Partners With British Sparkling Wine Producer
Brandgenuity to Take Post Honey Bunches of Oats Beyond the Cereal Aisle
By Gary Symons TLL Editor in Chief Brandgenuity has been selected as the exclusive licensing agency of record for Honey Bunches of Oats, the top family brand in the Post Consumer Brands Cereal portfolio and a leading family cereal in the United States. Brandgenuity will explore extending the mega brand into snack bars, baked goods (breads, muffins, cookies), on-the-go … [Read more...] about Brandgenuity to Take Post Honey Bunches of Oats Beyond the Cereal Aisle
Mauriziano Distefano Launches New Bailey’s Products in Italy
By Allison Watkinson TLL Reporter Maurizio Distefano is expanding Bailey's licensing program across Italy with co-branded food & beverage products from new and existing licensees. The recently released Bailey's products from Italian licensees include ice cream from Mec3, refrigerated desserts from Dessert Manifattura, coffee cream from Caffè Borbone, shortbread … [Read more...] about Mauriziano Distefano Launches New Bailey’s Products in Italy
Fendi’s Chupa Chups Holder a Highlight of Milan Fashion Week
By Gary Symons TLL Editor in Chief Italian designer Fendi took the Milan catwalk by storm, debuting a unique leather lollipop holder for Chupa Chups. The playful accessory, hung from a purse or as a necklace, is a collaboration between Fendi and confectioner Perfetti Van Melle for the world's most famous lollipop. The unveiling of the Fendi x Chupa Chups Lollipop … [Read more...] about Fendi’s Chupa Chups Holder a Highlight of Milan Fashion Week
Dole in ‘Amazing’ Partnership With Health Supplement Brand BEAM
By Gary Symons TLL Editor in Chief The fresh fruit and giant Dole Food Company has just signed a licensing deal that tastes good and is good for you. Dole just announced a partnership with leading health supplement brand BEAM be amazing, which will see Dole further broaden its reach into new categories in the health and wellness sector, commencing with an authentic … [Read more...] about Dole in ‘Amazing’ Partnership With Health Supplement Brand BEAM