By Gary Symons TLL Editor in Chief Food and beverage licensing specialist Broad Street Licensing Group will represent JeL Sert, one of the world's leading manufacturers of powdered drink mixes, dessert mixes, and freezer bars. The Jel Sert Company this week appointed Broad Street as its outbound licensing agency of record. Through its partnership, Broad Street … [Read more...] about Jel Sert Names Broad Street As Outbound Licensing Agency
Food and Beverage Licensing
Popup Bagels Inks a RedHot Deal for a Spicy, Licensed Butter Spread
By Allison Watkinson TLL Reporter Popup Bagels has entered a licensing partnership with Frank's RedHot for a spicy limited-edition RedHot Butter Spread. The partnership between Popup Bagels and Frank’s RedHot was managed by the marketing activation agency, Gamma Communications Inc. Popup Bagels is a specialty bagel and schmear brand that was initially founded in 2020 … [Read more...] about Popup Bagels Inks a RedHot Deal for a Spicy, Licensed Butter Spread
Milksha Opens What May Be World’s Highest Bubble Tea Cafe
By Allison Watkinson TLL Reporter The Milksha bubble tea brand has opened a new store that is located in Taipei 101's observation deck in Taiwan. Initially established in 2008, the Milksha beverage brand has expanded to include 450 retail locations across the globe. Milksha's beverages are made by hand using fresh milk, natural flavors and premium ingredients such as … [Read more...] about Milksha Opens What May Be World’s Highest Bubble Tea Cafe
Jack Link’s Launch New Flavors Inspired by Fritos Chili Cheese and Flamin’ Hot
Two of the most popular snack brands in America, Jack Link’s and Frito-Lay, have teamed up to create new flavors of meat snacks. The new product line will combine the taste of Fritos Chili Cheese and Flamin’ Hot with Jack Link’s high-quality jerky and cheese sticks. The new products, which include beef jerky, meat sticks, and cheese stick and meat combos, are seasoned … [Read more...] about Jack Link’s Launch New Flavors Inspired by Fritos Chili Cheese and Flamin’ Hot
Fans Get a Kick Out of Miraculous-Themed Kung Fu Tea Beverages
By Gary Symons TLL Editor in Chief Kung Fu Tea is getting a superpowered boost, launching two new beverages inspired by the animated hit show action-comedy series Miraculous—Tales of Ladybug & Cat Noir. "We are thrilled to join forces with superheroes Ladybug and Cat Noir who are cherished by fans worldwide," said Matthew Poveromo, Marketing Manager, Kung Fu Tea. … [Read more...] about Fans Get a Kick Out of Miraculous-Themed Kung Fu Tea Beverages
‘Rock Star Baker’ Dolly Parton Enters Expanded Licensing Deal With Duncan Hines
By Allison Watkinson TLL Reporter Acclaimed musician and entrepeneur Dolly Parton has entered into an exclusive licensing agreement with Conagra Brands for an expanded collection of Duncan Hines’ food products. The new line of Dolly Parton x Duncan Hines products will include a range of frozen, refrigerated, grocery and snack items inspired by Southern comfort … [Read more...] about ‘Rock Star Baker’ Dolly Parton Enters Expanded Licensing Deal With Duncan Hines
Gifting Specialists Kimm & Miller License Candies From Swizzels
By Allison Watkinson TLL Reporter Kimm & Miller has signed a licensing agreement securing rights to offer food gifting products based on the Swizzels' candy portfolio. Swizzels is an independent UK-based confectionery company that manufactures and licenses a variety of branded candy products. This includes branded products such as Love Hearts, Refreshers, … [Read more...] about Gifting Specialists Kimm & Miller License Candies From Swizzels
Kraft Heinz Deal Lets You Satisfy Taco Bell Cravings at Home
By Allison Watkinson TLL Reporter Kraft Heinz and Taco Bell have launched licensed Taco Bell at Home cooking kits based on the Crunchwrap Supreme and Chipotle Chicken Quesadilla. The Crunchwrap Supreme and Chicken Quesadilla Craving Kits were inspired by a fan-driven social media movement that involved attempts to create home-cooked versions of Taco Bell menu items. This … [Read more...] about Kraft Heinz Deal Lets You Satisfy Taco Bell Cravings at Home
Tapatio and Madrinas Coffee Puts Some Spice In Your Mornings
By Gary Symons TLL Editor in Chief Tapatio Hot Sauce and the innovative producer MADRINAS have created a spicy new line of hot and cold coffees. In a partnership brokered by Tapatio's licensing agency Brand Central, MADRINAS has created a Mexican Mocha Cold Brew and whole bean coffees infused with Tapatio's signature hot sauce flavor. The searing hot partnership … [Read more...] about Tapatio and Madrinas Coffee Puts Some Spice In Your Mornings
Doritos and Empirical Unleash Nacho Cheese Liquor on an Unsuspecting World
By Gary Symons TLL Editor in Chief Doritos has finally given us the thing we never knew we needed: Nacho Cheese flavored booze. The cheesy new spirit is a collaboration with the Danish flavor and spirits innovator Empirical. The two companies worked together to create what they described as "a multi-sensorial, delicious beverage experience that smells and tastes just … [Read more...] about Doritos and Empirical Unleash Nacho Cheese Liquor on an Unsuspecting World