By Allison WatkinsonTLL ReporterTrue Purpose Enterprises has launched a new brand management business called Eighty Ate for food and beverage licensing. Eighty Ate will offer services to culinary businesses who seek to enter additional retail markets, as well as non-food brands which intend to expand into the food and beverage categories. Formerly run within The Point.1888 as a … [Read more...] about True Purpose Enterprises Launches New Culinary Licensing Agency
Food and Beverage Licensing
Brand Central and Tapatio Unveil Spicy New Ketchup Collaboration
By Allison Watkinson TLL Reporter The Tapatio hot sauce brand is releasing a new licensed consumer product called Tapatio Ketchup. The partnership for the hot sauce collaboration was brokered by Tapatio’s exclusive licensing agency, Brand Central. Brand Central is a global agency that provides market intelligence, brand extensions, manufacturer representation, … [Read more...] about Brand Central and Tapatio Unveil Spicy New Ketchup Collaboration
California Pizza Licenses Its Popular Salad Dressings to Litehouse
Fans of California Pizza Kitchen can finally get the signature taste of their salads at home, thanks to a licensing deal with Litehouse Inc. CPK has announced a major strategic retail partnership with Litehouse Inc., the leading refrigerated salad dressing brand in the U.S., in a deal brokered by Seltzer Licensing Group. The new partnership, designed to leverage growing … [Read more...] about California Pizza Licenses Its Popular Salad Dressings to Litehouse
Chick-Fil-A Launches Literary partnership with author Diane Alber
The US restaurant chain Chick-Fil-A has launched a new literary partnership for its Kids Meal program to promote diversity and kindness. The company says Chick-Fil-A is partnering with author Diane Alber to include five bestselling titles from her Scribble book series for the 2022 Kids meal book promotion. Alber is a prolific picture book author and illustrator whose titles … [Read more...] about Chick-Fil-A Launches Literary partnership with author Diane Alber
Licensing Agencies: Brand Liaison Creating a Buzz For Me & The Bees
Me & the Bees Lemonade, which secured a deal from Shark Tank's Daymond John, has signed with Brand Liaison for licensing representation. Me & The Bees was created by teen social entrepreneur Mikaila Ulmer when she was just four years old, after learning about how bees were in decline, and also about the natural healthy benefits of honey. The certified minority-owned … [Read more...] about Licensing Agencies: Brand Liaison Creating a Buzz For Me & The Bees
Licensing Agencies: Bimbo Signs Sweet Deal With Brand Central
By Gary Symons TLL Editor in Chief Bimbo Bakeries USA has signed on with Brand Central as its exclusive licensing agency. Brand Central is among the world's largest licensing agencies, and is particularly known for its expertise in the area of food and beverage licensing. It represents some of the world’s most recognized food brands, including Mars Wrigley, Kraft Heinz, … [Read more...] about Licensing Agencies: Bimbo Signs Sweet Deal With Brand Central
Heinz Cookbook Means It’s Time to ‘Ketchup’ On Your Reading
By Allison Watkinson TLL Reporter Penguin Random House imprint Ebury and Kraft Heinz will be publishing the first-ever licensed Heinz cookbooks. The licensing partnership will launch with The Heinz Cookbook in May 2022, followed by four additional ingredient-led gift titles. These gift titles will include the first official Ketchup, HP Sauce, Beanz and Lea & Perrins … [Read more...] about Heinz Cookbook Means It’s Time to ‘Ketchup’ On Your Reading
Food Licensing: Gamer Brand Hyperkin Announces Delicious Deal With Kraft Heinz
The gaming hardware producer Hyperkin has announced they will be partnering with Kraft Heinz to produce snack-related gaming accessories. Brokered by Kraft Heinz's licensing agency Brand Central, the deal will see Hyperkin using the most popular snack brands that have been nourishing dedicated couch warriors for decades. "Now gamers can truly represent their favorite go-to … [Read more...] about Food Licensing: Gamer Brand Hyperkin Announces Delicious Deal With Kraft Heinz
Food Licensing: Evergreen Announces Launch of MoonPie Snack Puffs
The legendary MoonPie is going miniature in the form of Snack Puffs, thanks to a deal with Evergreen Licensing. MoonPies have been a snacking staple for an amazing 105 years, making them one of the most venerable snack foods in America. Now, collaborating with Chattanooga Bakery and their long-term Licensing Agency, Lisa Marks Associates, Inc. (LMA), Evergreen Licensing has … [Read more...] about Food Licensing: Evergreen Announces Launch of MoonPie Snack Puffs
Master Chef In Tea-licious Deal With Akbar Brothers
The world's largest cooking show competition has partnered with one of the planet's largest tea producers for a delicious collection of branded tea blends. The deal between brand owner Banijay Brands and Akbar Brothers of Sri Lanka will see the creation of the MasterChef: The Champions Collection. The partnership will see Akbar Brothers create a unique collection of teas "with … [Read more...] about Master Chef In Tea-licious Deal With Akbar Brothers