By Allison Watkinson TLL Reporter Tapatío and Idahoan Foods are releasing a co-branded new product called Idahoan Tapatío Triple Cheese Mashed Potatoes. Tapatió is a family-owned business that has been producing branded hot sauce since 1971. Since its creation, the Tapatió hot sauce brand has expanded to include an extensive range of licensed consumer products that includes … [Read more...] about Tapatío and Idahoan Unveil Some Spicy Spuds
Food and Beverage
Drag Queen Nymphia Wind Goes Bananas with Wildwonder Beverage Collaboration
By Allison Watkinson TLL Reporter Wildwonder has partnered with drag queen celebrity Nymphia Wind to launch a new sparkling beverage flavor called Banana Queen. Wildwonder is a health-focused beverage brand that creates sparkling drinks that incorporate a mixture of live probiotics and prebiotic dietary fiber to promote a healthy gut microbiome. This new flavor collaboration … [Read more...] about Drag Queen Nymphia Wind Goes Bananas with Wildwonder Beverage Collaboration
WK Kellogg and Thomas’ Debut Froot Loops Mini Bagels for Back-To-School Breakfasts
By Allison Watkinson TLL Reporter WK Kellogg has partnered with Thomas' Breads to launch a fruit-flavored, breakfast snack called Thomas’ Froot Loops Mini Bagels. The limited-edition Thomas’ Froot Loops Mini Bagels combine the sweet and crunchy flavors and textures of WK Kellog's Fruit Loops cereal with high-quality Thomas’ pre-sliced Mini-Bagels. “As the most important meal … [Read more...] about WK Kellogg and Thomas’ Debut Froot Loops Mini Bagels for Back-To-School Breakfasts
Bush’s Beans and Mike’s Hot Honey Launch Sweet & Spicy Collaboration
By Allison Watkinson TLL Reporter Brandgenuity has secured a flavorful licensing collaboration between the Mike’s Hot Honey condiment brand and Bush's Beans. The partnership between the two brands has resulted in a sweet and spicy addition to Bush's Beans product portfolio called Bush’s Grillin’ Beans Hot Honey. “As two brands known for great flavor and bringing people together … [Read more...] about Bush’s Beans and Mike’s Hot Honey Launch Sweet & Spicy Collaboration
Keebler Launches Limited-Edition Beetlejuice Beetlejuice Cookie
By Allison Watkinson TLL Reporter Keebler has partnered with Warner Bros. Discovery for a licensed cookie product and online promotion inspired by the upcoming film, Beetlejuice Beetlejuice. Designed as a sequel to the original Beetlejuice film that hit theaters in 1988, Beetlejuice Beetlejuice follows three generations of the Deetz family as they return to their home in Winter … [Read more...] about Keebler Launches Limited-Edition Beetlejuice Beetlejuice Cookie
Krispy Kreme Sells Majority Ownership Stake of Insomnia Cookies
By Allison Watkinson TLL Reporter Krispy Kreme has announced the sale of a majority ownership stake of Insomnia Cookies to Verlinvest and Mistral Equity Partners. Founded by Seth Berkowitz in 2003, Insomnia Cookies is a late-night bakery brand that offers a range of cookies, ice cream and other sweet treats for in-store purchase, local delivery and nationwide shipping. … [Read more...] about Krispy Kreme Sells Majority Ownership Stake of Insomnia Cookies
Kraft Heinz Brings IHOP Syrups to Grocery Stores Nationwide
By Allison Watkinson TLL Reporter Kraft Heinz is launching a licensed pancake syrup condiment collection inspired by flavors featured at IHOP restaurants. Designed for breakfast items like pancakes, waffles and French toast, the licensed syrup line from Kraft Heinz will introduce IHOP Original and Butter Pecan syrup products to grocery shelves throughout the United States. "At … [Read more...] about Kraft Heinz Brings IHOP Syrups to Grocery Stores Nationwide
Here’s the Scoop on Baskin-Robbins’ Jewelry Collab With Susan Alexandra
By Allison Watkinson TLL Reporter Baskin-Robbins has launched a cool partnership with the Susan Alexandra jewelry brand for a licensed charm necklace, inspired by its ice cream products. Scheduled to coincide with National Ice Cream Day, the licensed necklace from Susan Alexandra features three luxury charms that are based on Baskin-Robbins ice cream flavors and classic pink … [Read more...] about Here’s the Scoop on Baskin-Robbins’ Jewelry Collab With Susan Alexandra
Claussen Pickles and Baked by Melissa Launch Dill-icious Cupcake Collab
By Allison Watkinson TLL Reporter Claussen Pickles has launched a licensing partnership with Baked by Melissa to create a pickle-flavored cupcake for National Pickle Month. Founded in 2008, Baked by Melissa is an American bakery company and dessert brand that specializes in handcrafted mini-cupcakes and other bite-size treats. Baked by Melissa currently has thirteen in-person … [Read more...] about Claussen Pickles and Baked by Melissa Launch Dill-icious Cupcake Collab
Licensed Star Wars Oreo Cookies Rocket into Retail Market
By Allison Watkinson TLL Reporter Mondelēz International's Oreo brand is releasing officially licensed Star Wars Oreo Cookies in collaboration with Lucasfilm. The special-edition Star Wars Oreo Cookie collaboration includes two variations for the dark side and light side factions of the Star Wars science-fiction franchise. "Pairing two tremendously loved communities to launch … [Read more...] about Licensed Star Wars Oreo Cookies Rocket into Retail Market