The Licensing Letter

Food Licensing

Food Licensing: Danone and ZAG Unveil Miraculous Partnership

By Gary Symons TLL Editor in Chief The animation studio ZAG has partnered with Danone to bring a new range of healthy foods and beverages to families in Spain and Portugal. As part of the licensing agreement, three of Danone’s product lines—Actimel, Font Vella, and Danone Natural Yogurt—will feature the superheroes from ZAG’s flagship property, Miraculous – Tales of … [Read more...] about Food Licensing: Danone and ZAG Unveil Miraculous Partnership

Food Licensing: Glamlite Celebrates Valentine’s With Kisses

The Hershey Company and the cosmetics company Glamlite teamed up to launch a special HERSHEY’S KISSES x Glamlite collection on Valentine’s Day. "It’s a fun partnership that is combining confection and cosmetics!" said Hershey in a statement. "There are five eyeshadow palettes that are inspired by the chocolate brand’s flavors, including milk chocolate, special dark, milk … [Read more...] about Food Licensing: Glamlite Celebrates Valentine’s With Kisses

Earthbound Brands Announces Healthy Partnership With WW

By Allison Watkinson TLL Reporter Earthbound Brands has announced a partnership with WW (formerly Weight Watchers) to expand its official licensing portfolio. Earthbound is a leading product design, licensing, and brand growth company that expands the reach of brands in the market on a global scale. "We are delighted to have partnered with Earthbound Brands to expand our … [Read more...] about Earthbound Brands Announces Healthy Partnership With WW

Art Licensing: Frida Kahlo Deal Combines Beauty and the Biscuit

The Frida Kahlo estate has signed a deal with the UK-based Infinity Brands for a new line of biscuits and sweets. The agreement was brokered by the art licensing specialists Art Ask Agency of Barcelona, resulting in a partnership combining great taste with great art. Infinity Brands  is initially producing four biscuit food gift packs through its wholly owned brand Keep Calm … [Read more...] about Art Licensing: Frida Kahlo Deal Combines Beauty and the Biscuit

Edible Signs A Tasty Deal With Brand Central

Brand Central announced this week it will be representing the wildly successful Edible brand, which turns lush fruits into incredible 'floral' arrangements and bouquets. Edible is one of those companies that exemplify the entrepreneurial spirit and the importance of innovation in commerce. The company was founded by Tariq Farid, who immigrated to the US from Pakistan with his … [Read more...] about Edible Signs A Tasty Deal With Brand Central

Budweiser Says It’s About Time For Some Beer-Flavored Popcorn!

THE UK’S BEST-TASTING POPCORN BRAND TEAMS UP WITH THE KING OF BEERS The UK's Princes of Popcorn have teamed up with the King of Beers to come out with a Budweiser flavored popcorn, in a deal  brokered by IMG. The new product comes from Joe & Seph's, a family business that has grown over the past decade to become one of the UK's leading purveyors of snacks, but … [Read more...] about Budweiser Says It’s About Time For Some Beer-Flavored Popcorn!