The collectiles and card company Panini America has announced its second collaboration with Reebok to represent football star Emmitt Smith. The collection includes footwear, apparel and trading cards and came out June 14. Commemorating the release, each Panini x Reebok ES22 Color Blast pair of shoes purchased will come with a limited-edition Panini x Reebok Prizm Emmitt Smith … [Read more...] about Panini America x Reebok Release Emmitt Smith Sneaker & Sports Card Collection
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‘Homegating’ Drives Sales of NFL-Licensed Products
By Glenn S. Demby, Esq. Americans still love watching football with friends but consumption patterns are changing. The TV is slowly but surely eclipsing the stadium as the viewing venue of choice. And as it does, tailgating in the parking lot is giving way to "homegating" in the living room. Seven of 10 fans would rather get together with friends at home to watch the game than … [Read more...] about ‘Homegating’ Drives Sales of NFL-Licensed Products