By Gary Symons TLL Editor in Chief It's a trademark battle of royal proportions, as watchmaker Rolex has opposed Hallmark's bid to register its crown logo for use with jewelry. In the image above, the Rolex logo is at the left, and the Hallmark logo is to the right. The issue came up after Hallmark submitted a request to the US Patent and Trademark Office (USPTO) to … [Read more...] about It’s Rolex vs. Hallmark in Battle of the Crown Logos
hallmark licensing
W Network Unwraps Five Special Partnerships for Hallmark Christmas Countdown
TLL Staff W Network's licensing elves have been busy, lining up five special partnerships to mark this year’s celebration of Hallmark Channel’s Countdown to Christmas. W Network has literally doubled its audience vs. prior weeks for total viewers, as it aired more premieres this year than ever before. The Countdown to Christmas programs are airing every Wednesday through … [Read more...] about W Network Unwraps Five Special Partnerships for Hallmark Christmas Countdown