The Licensing Letter

Hasbro licensing

Kross Studio and Hasbro Announce Transformers: Rise of the Beasts Timepiece Set

By Allison WatkinsonTLL ReporterHasbro Inc. and Kross Studio have revealed a limited-edition Transformers: Rise of the Beasts watch set as part of their new licensing partnership.“The Transformers franchise has delivered action-packed entertainment on the big screen for over 15 years, and every new adventure deserves a special moment,” said Hasbro SVP, Tom Warner. “To celebrate … [Read more...] about Kross Studio and Hasbro Announce Transformers: Rise of the Beasts Timepiece Set

My Little Pony Releases Hoof-Tappin’ Music Video and EP

By Allison Watkinson TLL Reporter Hasbro's eOne studio has released a new music video and EP for the My Little Pony brand to promote its upcoming Netflix content. The Bridlewoodstock EP includes five new songs from the Netflix series My Little Pony: Make Your Mark, My Little Pony: Tell your Tale, and the upcoming music festival-themed special, Bridlewoodstock. The … [Read more...] about My Little Pony Releases Hoof-Tappin’ Music Video and EP

Hasbro and Amazon Stage Transformers Fan Event in Brooklyn

By Allison Watkinson TLL Reporter Hasbro has partnered with Amazon for a special fan event to promote the upcoming theatrical release of Transformers: Rise of the Beasts. The Transformers: Battle in Brooklyn fan event will feature an Amazon-exclusive product showcase, a Transformers-themed street mural, online activations, food trucks, and more. "We are thrilled to … [Read more...] about Hasbro and Amazon Stage Transformers Fan Event in Brooklyn

Hasbro Named to Civic 50 List for 11th Straight Year

By Allison Watkinson TLL Reporter Hasbro, Inc. has been named as a 2023 honoree of The Civic 50 by the Points of Light nonprofit organization. The company has also been named this year’s Civic 50 Consumer Discretionary Sector Leader. “Companies play a critical role in creating thriving, participatory communities,” said Points of Light CEO, Diane Quest. “Companies like … [Read more...] about Hasbro Named to Civic 50 List for 11th Straight Year

My Little Pony Stampedes Onto Netflix, Adds Toy Line

By Allison Watkinson TLL Reporter Hasbro's Entertainment One subsidiary is launching a new animated Netflix special called My Little Pony: Bridlewoodstock. The new special episode follows the Mane 5 characters as they work to recruit artistic talent for a music festival that takes place during Bridlewood’s annual Lumi-Bloom nature event. The special will debut … [Read more...] about My Little Pony Stampedes Onto Netflix, Adds Toy Line

Hasbro Games Reimagined for Elderly Players by Ageless Innovation

By Allison Watkinson TLL Reporter Ageless Innovation and Hasbro have debuted a co-branded board game collection featuring three reimagined Hasbro titles. Ageless Innovation is a global company that develops entertaining and accessible products for older adults, their families, and caregivers. The company is Hasbro’s first-ever licensee that focuses on entertainment for … [Read more...] about Hasbro Games Reimagined for Elderly Players by Ageless Innovation

Say What Now? Rivals Mattel and Hasbro Enter Into Major Licensing Deal

By Gary Symons TLL Editor in Chief Toymakers Mattel and Hasbro have obviously decided companies do better when they play well together. This week Hasbro and Mattel revealed they have signed multi-year licensing agreements for some of their most popular toy brands. Hasbro, Inc. (NASDAQ: HAS) and Mattel, Inc. (NASDAQ: MAT) announced that they have entered into multi-year … [Read more...] about Say What Now? Rivals Mattel and Hasbro Enter Into Major Licensing Deal

Who’s News: Hasbro Shuffling the Deck With Key Executive Hires

By Allison Watkinson TLL Reporter Hasbro has appointed Gina Goetter and Tim Kilpin to key positions in the company’s executive leadership team. “We are excited to welcome Tim and Gina to Hasbro,” said Hasbro CEO, Chris Cocks. “I am confident that their skills and qualifications will complement Hasbro’s existing leadership team as we execute against our Blueprint 2.0 … [Read more...] about Who’s News: Hasbro Shuffling the Deck With Key Executive Hires

Smash Hit Super Mario Film Inspires New Monopoly Game

By Allison Watkinson TLL Reporter Hasbro has launched a new co-branded Monopoly board game that features licensed content from the The Super Mario Bros. Movie. The Super Mario Bros. Movie is an animated action-comedy that is based on Nintendo's long-standing video game franchise of the same name. The movie baffled industry expectations, breaking several box office … [Read more...] about Smash Hit Super Mario Film Inspires New Monopoly Game