Random House Children Books and Hasbro have partnered on a publishing program for Kiya and the Kimoja Heroes. The action-adventure animated pre-school series just launched in the US on Disney Junior, with the first four episodes now streaming on Disney+. The brand-new publishing lineup based on the kids’ series will launch in summer 2024. “We are so excited to finally be … [Read more...] about Random House to Publish Books for Hasbro’s Kiya Series
Hasbro licensing
Spin Master and Hasbro Team Up to Have More Fun with Barrel of Monkeys
By Gary Symons TLL Editor in Chief Toy and entertainment giants Hasbro and Spin Master are teaming up for some high-profile monkey business. Habro announced this week it has awarded a global licensing agreement to Spin Master for its venerable Barrel of Monkeys game. “We are thrilled to work with Spin Master to help elevate one of our most beloved games, Barrel of … [Read more...] about Spin Master and Hasbro Team Up to Have More Fun with Barrel of Monkeys
Amuse Animation to Produce Series for Hasbro’s eOne Studio
By Allison Watkinson TLL Reporter Amuse Animation has entered an agreement with Hasbro’s eOne studio to produce a new direct-to-digital animated preschool series. The deal marks the toy company’s first ever original, direct-to-digital preschool project. It is also Hasbro's first licensing collaboration with Amuse Animation. "In an ever-changing media landscape, it is … [Read more...] about Amuse Animation to Produce Series for Hasbro’s eOne Studio
Hasbro Named One of World’s Most Ethical Companies
By Gary Symons TLL Editor in Chief Hasbro, one of the world's largest licensors and toy companies has been named as one of the world's most ethical companies. The news should come as no surprise; this is actually the 12th straight year Hasbro has been recognized by Ethisphere for ethics in business. The toy and entertainment company is one of 135 honorees this year, … [Read more...] about Hasbro Named One of World’s Most Ethical Companies
Merlin and Hasbro to Open a Second Peppa Pig Theme Park
By Allison Watkinson TLL Reporter Merlin Entertainments is opening a second licensed Peppa Pig attraction in the U.S. as part of their ongoing licensing agreement with Hasbro. Merlin Entertainments is a global location-based, family entertainment company. The company currently operates more than 140 attractions, 23 hotels and six holiday villages across four … [Read more...] about Merlin and Hasbro to Open a Second Peppa Pig Theme Park
Debbie Allen Dance Partners With Hasbro’s Kiya & the Kimoja Heroes
By Allison Watkinson TLL Reporter The Debbie Allen Dance Academy has partnered with Hasbro's Entertainment One Studio for its new animated TV series, Kiya & the Kimoja Heroes. The Debbie Allen Dance Academy, also known as DADA, is a non-profit organization committed to providing dance and performing arts education to youth across the U.S. and around the … [Read more...] about Debbie Allen Dance Partners With Hasbro’s Kiya & the Kimoja Heroes
Toy Industry Shocker: Hasbro to Lay Off 1,000 Employees
By Gary Symons TLL Editor in Chief US toy and entertainment company Hasbro announced Jan. 26 that it would be restructuring, laying off 15% of its workforce. The news rocked Wall Street analysts, as Hasbro shares dropped sharply in overnight trading after the late day announcement Thursday, and continued its fall on Friday. Hasbro primarily blamed the decline in … [Read more...] about Toy Industry Shocker: Hasbro to Lay Off 1,000 Employees
Arcade1Up Literally Adds Some Risk To Your Gaming Life
By Allison Watkinson TLL Reporter Arcade1Up and Hasbro have teamed up to add the classic strategy game Risk to Arcade1Up's Infinity Game Table. The Infinity Game Table is a hybrid touchscreen board game table that combines digital and tabletop experiences. Risk joins close to 100 other licensed games for the device, including Scrabble, Chutes & Ladders, Clue, and … [Read more...] about Arcade1Up Literally Adds Some Risk To Your Gaming Life
Hasbro’s NERF Brand Opening Experiential Entertainment Centres in the UK
By Allison Watkinson TLL Reporter Rocafella Leisure has entered a licensing agreement with Hasbro for a NERF Action Xperience entertainment centre in the UK. The NERF toy brand is best-known for a line of blasters that shoot foam-based projectiles. The brand is currently owned by the multinational entertainment conglomerate, Hasbro, Inc. The NERF-based family … [Read more...] about Hasbro’s NERF Brand Opening Experiential Entertainment Centres in the UK
Renegade in Talks for Games Deal With Hasbro
Renegade Game Studios says it is in talks to become the new home of some classic Hasbro games. Renegade announced negotiations are ongoing to expand their licensing relationship with Hasbro, a global branded entertainment company, to include best-selling games Axis & Allies, Diplomacy, Squad Leader, and Robo Rally. The studio is already a key licensee for Hasbro. Renegade … [Read more...] about Renegade in Talks for Games Deal With Hasbro