By Gary Symons TLL Editor in Chief Global play and entertainment giant Hasbro has named Chris Cocks, the President and COO of its Wizards of the Coast division, as the new CEO for the parent company. In doing so, Hasbro clearly saw the logic of choosing someone with a track record of generating revenues, as Wizards has been the fastest growing segment at Hasbro for years. Cocks … [Read more...] about Breaking News: Hasbro Taps ‘Head Wizard’ Chris Cocks as New CEO
Hasbro licensing
Comic Book Licensing: Godzilla Ready To Rumble With Power Rangers In Brand Crossover
By Allison Watkinson TLL Reporter City stomping lizard Godzilla will face off with The Mighty Morphin Power Rangers in a monstrous five-issue comic series from IDW Publishing. The crossover comic comes about thanks to a licensing deal between Godzilla brand owner Toho, the Power Rangers IP owner Hasbro, IDW and comic book publisher BOOM! Studios. The upcoming comic books … [Read more...] about Comic Book Licensing: Godzilla Ready To Rumble With Power Rangers In Brand Crossover
Video Game Licensing: Ubisoft and Hasbro Launching Monopoly Madness
By Allison Watkinson TLL Reporter A new arena style video game called Monopoly Madness has been released for PC and gaming consoles by licensing partners Ubisoft and Hasbro. Monopoly Madness is an online multiplayer video game based on the well-known Monopoly board game. Although it is based on the classic board game and has a similar goal, Ubisoft and Hasbro have added many … [Read more...] about Video Game Licensing: Ubisoft and Hasbro Launching Monopoly Madness
Pre-School Licensing: Hasbro Announces Peppa Pig Early Years Learning Program “Learn with Peppa”
Hasbro has announced a new program with Penguin Random House called Learn with Peppa, a major new brand extension to help promote early years learning. The program will kick off towards the end of 2022 with Hasbro’s in-house developed learning app. The offering will expand in January 2023 through an extensive publishing program with Ladybird, an imprint of Penguin Random … [Read more...] about Pre-School Licensing: Hasbro Announces Peppa Pig Early Years Learning Program “Learn with Peppa”
Schitt’s Creek Gets a ‘Monopoly’ on Board Games
Just like the Rose Family, you can now go down market in your real estate dreams, as The Op Games has released a Schitt's Creek edition of Hasbro's Monopoly game. Licensed from Hasbro for sales in North America, MONOPOLY: Schitt's Creek is based on the Emmy Award-winning comedy series about a wealthy family who lose their fortune, and are forced to move to a town that family … [Read more...] about Schitt’s Creek Gets a ‘Monopoly’ on Board Games
PlayMonster Working With Hasbro On Playskool Brands
PlayMonster has expanded its partnership with Hasbro by entering into a deal with Playskool, that will see PlayMonster strategically grow its preschool category in 2022 and beyond. Both companies will work together to expand and broaden the Playskool brand, bringing new ways to learn and play within the Playskool portfolio, while reimagining Playskool’s most beloved, nostalgic … [Read more...] about PlayMonster Working With Hasbro On Playskool Brands
Hasbro Hits Home Run For Q2 Revenue
The global play and entertainment conglomerate Hasbro, Inc. smashed its revenue targets for Q2, sending the company's stock soaring. "Hasbro delivered an excellent second quarter, with revenues up 54% versus the second quarter of last year and 9% versus pro forma second quarter 2019," said Brian Goldner, Hasbro’s chairman and CEO. This is the second reporting period since … [Read more...] about Hasbro Hits Home Run For Q2 Revenue
Peppa Pig Boots Up Partnership With Hunter Boot Ltd.
When kids in the UK are ready to splash their way back to school through mud puddles this fall, Peppa Pig and Hunter Boot will have them covered. Hasbro and Hunter Boot are about to release their second collaboration based on the Peppa Pig franchise, with the new lines being released Aug. 2, in time for back to school shopping. After the sell out success of the first … [Read more...] about Peppa Pig Boots Up Partnership With Hunter Boot Ltd.
Kim Boyd Tapped To Lead Hasbro’s Brands & Consumer Innovation Team
Veteran Hasbro executive Kim Boyd has been chosen to lead the company's new Global Brands & Consumer Innovation division. The formation of the GBCI division is a major strategic goal for Hasbro this year, and the company has opted to go for a leader with in-house knowledge and a track record of success with a variety of Hasbro products. Hasbro says, effective … [Read more...] about Kim Boyd Tapped To Lead Hasbro’s Brands & Consumer Innovation Team
Pokemon GO Developer Releasing Radical Transformers Game
Niantic, the software team that developed the viral Augmented Reality (AR) game Pokemon GO, is working with Hasbro and TOMY to develop a new mobile game based on the Transformers franchise. Called Transformers: Heavy Metal, the new game will see players battle with characters from the Transformers series in real world settings using the game’s AR features. The idea is similar … [Read more...] about Pokemon GO Developer Releasing Radical Transformers Game