By Allison Watkinson TLL Reporter The Laura Ashley brand has entered a partnership with Basford Brands to launch a soft furnishings range in Australia and New Zealand. "As we celebrate 70 years of Laura Ashley, we are continuing to grow our network of carefully selected and like-minded global partnerships to celebrate our iconic prints from the past seven decades," said … [Read more...] about Laura Ashley Heads Down Under In Deal With Basford Brands
IMG Licensing
Museum Licensing: Buttercloth to Launch Limited Edition Collection Inspired by Van Gogh
By Allison Watkinson TLL Reporter IMG has secured a licensing partnership between the Van Gogh Museum and Buttercloth for a limited-edition Van Gogh apparel collection. IMG is the licensing agent for the Van Gogh Museum. “Inspired by Vincent van Gogh’s appreciation for nature and color, I try to capture the spirit of van Gogh’s point of view throughout these … [Read more...] about Museum Licensing: Buttercloth to Launch Limited Edition Collection Inspired by Van Gogh
Lionsgate and IMG are Releasing Licensed Products For John Wick: Chapter 4
By Allison WatkinsonTLL ReporterLionsgate has partnered with IMG to create a massive consumer products program for the theatrical release of John Wick: Chapter 4.John Wick: Chapter 4 is the latest installment of Lionsgate's John Wick action-thriller film franchise starring Keanu Reeves as the titular character. In the film, the professional assassin John Wick works to defeat a … [Read more...] about Lionsgate and IMG are Releasing Licensed Products For John Wick: Chapter 4
Emmy-Winning Severance To Release Range of Licensed Consumer Products
By Gary Symons TLL Editor in Chief The Emmy Award-winning breakout series Severance is marking its second season with a slate of consumer products in 2023. The wide-ranging collection of products for the show's avid fan base were created after the program appointed IMG as its exclusive global licensing representative. “Severance is one of the most exciting and gripping … [Read more...] about Emmy-Winning Severance To Release Range of Licensed Consumer Products
Haribo and Falke Release Sweet, Sustainable Socks
By Allison Watkinson TLL Reporter IMG has brokered a licensing partnership between Haribo and Falke for a co-branded sustainable sock collection. Haribo is a global confectionary manufacturer that is based in Germany. The company is best-known for the Haribo Goldbear candy brand which has been in production since 1960. Haribo products are currently available in more than … [Read more...] about Haribo and Falke Release Sweet, Sustainable Socks
Apparel Brand Macron To Release Apparel Line for World Rugby
By Allison Watkinson TLL Reporter In a partnership facilitated by IMG, the apparel brand Macron is releasing the World Rugby 2023 tournament’s officially licensed merchandise line. IMG represented World Rugby as its Global Master Licensee for the deal with the Macron sportswear brand. IMG is a subsidiary of Endeavor that specializes in sports, licensing, fashion, events … [Read more...] about Apparel Brand Macron To Release Apparel Line for World Rugby
Four Seasons To Design Fine Feathered Fashion For Angry Birds
By Allison Watkinson TLL Reporter IMG has brokered a licensing partnership between Rovio Entertainment and Four Seasons Design for apparel and accessories collections featuring the Angry Birds brand. The first co-branded apparel collection is set to launch later this month. The collection will feature original designs by Four Seasons Design's creative team including themes … [Read more...] about Four Seasons To Design Fine Feathered Fashion For Angry Birds
NFL and Arcade1Up Have Officially Released NFL Blitz Legends
By Allison Watkinson TLL Reporter The NFL and Arcade1Up have officially launched NFL Blitz Legends, a home arcade machine featuring three remastered titles from the NFL Blitz game franchise. “Working with Arcade1Up to revive NFL Blitz allows a new wave of fans to enjoy the iconic franchise while also giving existing fans the chance to experience the classic game they grew … [Read more...] about NFL and Arcade1Up Have Officially Released NFL Blitz Legends
Vilebrequin Combining Sun, Fun and Fragrance in New Line
The French swimwear brand Vilebrequin is branching out into the fragrance and body care sector with partner INCC. The collaboration will see International New Creative Concept helping launch a new range of fragrance and body care products in a deal facilitated by Vilebrequin's licensing agency IMG. Vilebrequin CEO Roland Herlory says the collection will launch in 2024 and will … [Read more...] about Vilebrequin Combining Sun, Fun and Fragrance in New Line
Move Over Bored Apes: IMG Signs With Okay Bears
Following its record-breaking launch, NFT project Okay Bears is now set to venture into the retail world after appointing IMG as its exclusive global licensing representative. IMG will work with Okay Bears to facilitate meaningful collaborations across all categories that reflect the brand’s values and provide Okay Bears’ active global community with new products and … [Read more...] about Move Over Bored Apes: IMG Signs With Okay Bears