The French swimwear brand Vilebrequin is branching out into the fragrance and body care sector with partner INCC. The collaboration will see International New Creative Concept helping launch a new range of fragrance and body care products in a deal facilitated by Vilebrequin's licensing agency IMG. Vilebrequin CEO Roland Herlory says the collection will launch in 2024 and will … [Read more...] about Vilebrequin Combining Sun, Fun and Fragrance in New Line
IMG Licensing
Move Over Bored Apes: IMG Signs With Okay Bears
Following its record-breaking launch, NFT project Okay Bears is now set to venture into the retail world after appointing IMG as its exclusive global licensing representative. IMG will work with Okay Bears to facilitate meaningful collaborations across all categories that reflect the brand’s values and provide Okay Bears’ active global community with new products and … [Read more...] about Move Over Bored Apes: IMG Signs With Okay Bears
Angry Birds Take Wing With Mighty Mojo Plush Line
By Allison Watkinson TLL Reporter Mighty Mojo Toys has partnered with Rovio Entertainment to release a new plush line-up based on the Angry Birds brand. The licensing deal was facilitated by Angry Birds’ global licensing agency, IMG. The licensing division of IMG is known for connecting its clients with high-profile licensees and opening up new avenues for marketing and … [Read more...] about Angry Birds Take Wing With Mighty Mojo Plush Line
Fortnite Players Get Comfy With Branded Gaming Chair from Secretlab
By Allison Watkinson TLL Reporter Award-winning gaming chair specialist Secretlab has announced its latest partnership with Fortnite to launch the Secretlab Fortnite Collection. Known for its technological innovations and ergonomics, Secretlab has partnered with Fortnite in a deal facilitated by IMG, to release the Secretlab Fortnite Battle Bus Edition gaming chair. The … [Read more...] about Fortnite Players Get Comfy With Branded Gaming Chair from Secretlab
Film & TV Licensing: Lionsgate Signs IMG For Global CP Program
By Gary Symons TLL Editor in Chief The global licensing agency IMG has closed a massive deal, securing a worldwide contract with the entertainment studio Lionsgate (NYSE: LGF.A, LGF.B). Vancouver-based Lionsgate has produced some of the most popular film franchises in recent years, and helped establish Canada's reputation as Hollywood North. Lionsgate has now confirmed it … [Read more...] about Film & TV Licensing: Lionsgate Signs IMG For Global CP Program
Sports Licensing: Legends Appointed Retail Partner For Rugby World Cup
World Rugby and its licensing partner IMG hope to repeat the consumer product success of the pre-COVID Rugby World Cup 2019 in Japan. For that reason, World Rugby has inked a deal with the same retail partner, Legends, for the Rugby World Cup 2023 in France. The partners say World Rugby enjoyed record-smashing sales of official merchandise at the Japan event, making it an … [Read more...] about Sports Licensing: Legends Appointed Retail Partner For Rugby World Cup
YouTube Hit Booba Tags IMG For Licensing Program
UK Animation studio 3D Sparrow Group has appointed IMG to extend Booba through product and brand licensing partnerships. Booba is a new, non-dialogue pre-school family show following the adventures of a joyful, funny and curious creature called Booba and his friends. The show has become a global hit on YouTube, reaching more than 13 billion views since first airing in … [Read more...] about YouTube Hit Booba Tags IMG For Licensing Program
Global Esports Names IMG As Strategic Partner
The Global Esports Federation has announced the appointment of licensing agency IMG as its new strategic partner. "We are proud to welcome IMG to our Global Esports family,” says Lorenzo Giorgetti, board member and chair of brand, marketing, communications commission at GEF. "This is an important strategic partnership, not only for the GEF and IMG, but for players, fans and … [Read more...] about Global Esports Names IMG As Strategic Partner
Project Makeover and Queer Eye Team Up on Mobile App
The hit show Queer Eye is developing its first mobile app in an exclusive partnership with Project Makeover, Magic Tavern’s top-downloaded mobile game. The collaboration will see the creative Queer Eye cast joining Project Makeover’s characters to help them glamorize, accessorize and revamp their clients’ looks by completing puzzles to win coins, mystery boxes, and gems to … [Read more...] about Project Makeover and Queer Eye Team Up on Mobile App
Fashion Licensing: Laura Ashley Engages IMG for Multi-Territory Expansion
IMG is set to expand the British heritage brand Laura Ashley's consumer products line in Europe, Australia, New Zealand, China, India and the Middle East. “For almost 70 years, Laura Ashley’s iconic, quality-led designs, prints and patterns have continued to inspire the most coveted styles and fashion trends around the world," said Tim Smith, Vice President at IMG. "We are … [Read more...] about Fashion Licensing: Laura Ashley Engages IMG for Multi-Territory Expansion