A new cross-media fitness campaign from Disney and Aspics features a series of "super work-out" videos, in-store activations, and a footwear collection all meant to celebrate the release of Incredibles 2. Mixed martial arts organization UFC and AirAsia, its sponsor and presenting sponsor of UFC Fight Night Singapore, launch the first UFC-branded livery on an AirAsia Airbus … [Read more...] about Experiential Activations
IMG
Who’s News — 1/8/2018
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Email Jen at jen@plainlanguagemedia.com and we'll announce the news in our next issue of Who's News. Wicked Cool Toys hires Herb Mitschele as EVP Global Sales & Operations Warner Bros. appoints Walter Hamada as President of its DC-based film … [Read more...] about Who’s News — 1/8/2018
M&A & Promotions
CORRECTION: On Sept. 9, we reported a new “patent cross-licensing” deal between Scientific Games and Intl. Game Technology (IGT). The agreement only covers "game features" patents, and does not, as our earlier story might have suggested, cover other types of intellectual property such as brand licenses. Learfield and IMG make their union official, formally announcing a … [Read more...] about M&A & Promotions
Who’s News
Anne Globe is the new chief marketing officer for Skydance Productions and will head up marketing, publicity, licensing and promotion of the five-year-old companies brands including 2015 releases “Terminator: Genisys” and “Mission: Impossible 5.”Brand Central promotes two key employees: Jodi Bogdanoff to vice president of licensing responsible for overseeing the agency’s food … [Read more...] about Who’s News