By Glenn S. Demby, Esq. As in the other pro sports leagues, the NBA and licensees are investing heavily in the female market. Women now account for 38% of the league's fan base and 40% of its licensed apparel purchasers. True, only 10% of those apparel products are actually for females, but that ratio has tripled since 2012. "The NBA has been working with its partners to … [Read more...] about The NBA & Its Licensees Woo the Female Fan
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