By Gary Symons TLL Editor in Chief The licensing industry is undergoing a period of extremely rapid change, thanks largely to a variety of economic and political factors, but even more to the rapid development of new technologies that have opened up new opportunities for the brand licensing sector. That’s not surprising. Rapid advances in technology always create new … [Read more...] about Members Only: TLL’s Top 8 Licensing Trends for 2025
Influencer Licensing
Luxe Launches First Fragrance for Khloé Kardashian
TLL Staff Khloé Kardashian has entered the fragrance industry with the launch of her first signature scent, XO Khloé. The new fragrance was created in collaboration with Luxe Brands. It debuted in late November at Harrods in the UK and will launch in the U.S. on December 1, exclusively at Ulta Beauty. Described as a deeply personal project, XO Khloé was … [Read more...] about Luxe Launches First Fragrance for Khloé Kardashian
Mark & Graham Launches Holiday Travel Collection with Jennifer Lake
By Allison Watkinson TLL Reporter Mark & Graham has partnered with online influencer Jennifer Lake to release a licensed travel product collection for the 2024 holiday season. Jennifer Lake is an online influencer, lifestyle blogger and travel expert who has more than two decades of experience working as a public relations executive for global brands. Lake first began her … [Read more...] about Mark & Graham Launches Holiday Travel Collection with Jennifer Lake
The McCartys Go Beyond YouTube in Deal With Wind Sun Sky Entertainment
By Allison Watkinson TLL Reporter Viral Nation Talent has partnered with Wind Sun Sky Entertainment to produce a wide range of multi-platform content for The McCartys. The McCartys are a family of online influencers that create comedic, short-form videos that are released on the family's dedicated Youtube, TikTok and Instagram social media channels. The McCarty's family … [Read more...] about The McCartys Go Beyond YouTube in Deal With Wind Sun Sky Entertainment
Smiley Launches Global Campaign With Top Musical Influencers
By Allison Watkinson TLL Reporter The Smiley Company recently launched a promotional campaign called We Are All Original for its Original Smiley brand that focuses on influencer marketing. In collaboration with the Original Smiley brand's extensive network of licensing and retail partners, the new campaign will feature a diverse array of influencers from around the … [Read more...] about Smiley Launches Global Campaign With Top Musical Influencers
Nike and Tiger Woods End Historic 27-Year Partnership
By Gary SymonsTLL Editor in Chief Golf legend Tiger Woods and Nike have ended their historic, half-billion dollar partnership after 27 years. The storied golfer broke barriers when he signed a $40 million contract with Nike that, at the time, many people thought was massively overvalued. But neither Nike nor Woods thought so, and over the years that partnership became … [Read more...] about Nike and Tiger Woods End Historic 27-Year Partnership
Perry Ellis Launches New ELLA/Rafaella Collection of Women’s Apparel
By Gary Symons TLL Editor in Chief The global fashion house Perry Ellis just launched a new Rafaella line with an apparel collection for women called ELLA. The launch of ELLA/Rafaella is a more modern and trend-focused collection designed for work and play, offering a wide assortment of designs meant for the weekday and the weekend. The ELLA collection will … [Read more...] about Perry Ellis Launches New ELLA/Rafaella Collection of Women’s Apparel
YouTuber MrBeast Unleashes The Ultimate Challenge in ‘Stumble Guys’
By Gary Symons TLL Editor in Chief YouTube star MrBeast has co-created a new escape room challenge within the popular video game Stumble Guys. This is the second licensed collaboration between the mobile game Stumble Guys and MrBeast, who is the world's most popular YouTube star. The latest update now includes MrBeast's Dangerous Traps, which brings to life an epic Escape … [Read more...] about YouTuber MrBeast Unleashes The Ultimate Challenge in ‘Stumble Guys’
Joyin Partners With 8-Year-Old Sensation Like Nastya
By Allison Watkinson TLL Reporter Joyin Inc., with the assistance of The Brand Liaison, has partnered with the YouTube star Like Nastya for an expansive consumer products line. The partnership, brokered by Like Nastya’s licensing representative IMG, will tap Joyin Inc. to create a licensed line of inflatable pool toys, sprinklers, and non-inflatable outdoor toys for the Like … [Read more...] about Joyin Partners With 8-Year-Old Sensation Like Nastya
Influencer Licensing: Semaphore Licensing Signs TikTok Star Gabi Faye
Semaphore Licensing has signed up a hugely influential TikTok star, who promotes toy products to more than 9 million followers. Faye is a model and actress who migrated to TikTok, creating short videos about various toys and games, and who has become one of the platform's top stars. Recognizing Faye's massive influence with toy shoppers among TikTok's audience, Semaphore says … [Read more...] about Influencer Licensing: Semaphore Licensing Signs TikTok Star Gabi Faye