By Allison Watkinson TLL Reporter Just Play has launched an expansion into board games and outdoor toys through new licensing partnerships with Hasbro and Sony Pictures TV. The initial product launch will include a slate of reimagined games inspired by popular licensed brands from Hasbro and Sony Pictures Television. "Expanding into the games category creates many new … [Read more...] about Just Play Develops Licensed Games with Hasbro and Sony
Just Play
Just Play Signs Deal As Master Toy Licensee For Hasbro’s Easy-Bake Brand
By Allison WatkinsonTLL ReporterJust Play has reached a worldwide master toy licensing agreement with Hasbro for the company's long-standing Easy-Bake brand. The Easy-Bake Ultimate Oven toy, refill treat packs and recipes were originally introduced in 1963 and continue to be among Hasbro's top-selling items today.Hasbro is a global entertainment conglomerate that delivers … [Read more...] about Just Play Signs Deal As Master Toy Licensee For Hasbro’s Easy-Bake Brand