By Allison Watkinson TLL Reporter Krispy Kreme and Kellanova have launched a partnership for a licensed doughnut collection inspired by the Pop-Tarts brand. Available for a limited time, the Krispy Kreme Crazy Good collection features three doughnut varieties based on Pop-Tarts Frosted Strawberry, Frosted Chocolate Fudge and Frosted Brown Sugar Cinnamon. “Krispy … [Read more...] about Krispy Kreme and Pop-Tarts Debut ‘Crazy Good’ Doughnuts
Kellanova
Must Read: Mars Acquires Kellogg’s Snack Division Kellanova
$35 Billion Acquisition Changes the Global Landscape for Snacks and Confectionery By Gary Symons TLL Editor in Chief Mars and Kellanova have entered a definitive merger agreement that will combine two of the world's largest snack producers. Mars, a family-owned leader in snacking, food and pet care, has agreed to acquire Kellanova for $83.50 per share, for a total … [Read more...] about Must Read: Mars Acquires Kellogg’s Snack Division Kellanova
Crocs Offers the Pringles Snack Shoe You Never Knew You Needed
By Allison WatkinsonTLL ReporterPringles and Crocs are launching a global licensing collaboration that includes limited-edition Pringles-inspired Crocs footwear, Jibbitz charms and a new Pringles flavor."Pringles' first footwear collaboration delivers on what both of our brands do best, bringing ingenuity to fashion and flavor," said Pringles marketing lead, Mauricio … [Read more...] about Crocs Offers the Pringles Snack Shoe You Never Knew You Needed