By Gary Symons TLL Editor in Chief Kewpie was conceived as a symbol of love and laughter, and the brand certainly lived up to that reputation this Valentine's Day. Licensing Works!, the exclusive agent for the Kewpie Corporation, brokered the launch of several new Kewpie products, timed for Valentine’s Day. Kewpie Corporation owns the global rights for the Kewpie … [Read more...] about Licensing Works and Kewpie Bring the Love on Valentine’s Day
Kewpie Brand
Licensing Works! Expands Kewpie Brand with ONCH Accessories
By Allison WatkinsonTLL Reporter Licensing Works! is expanding the long-standing Kewpie brand with licensed merchandise designed by ONCH. Licensing Works! made the deal on behalf of its client, the Kewpie Corporation. Licensing Works! is a licensing agency that partners with IP owners to increase brand awareness through new revenue streams. “From our first … [Read more...] about Licensing Works! Expands Kewpie Brand with ONCH Accessories