By Allison Watkinson TLL Reporter The A.1. sauce brand has launched a licensing collaboration with Epicurean Butter for the production of a new dairy product called A.1. Steakhouse Butter. Founded in 2004 by Chef John Hubschman and his wife Janey Hubschaman, Epicurean Butter is a family-owned business that utilizes John’s 20 years of experience as an executive chef to develop … [Read more...] about A.1. and Epicurean Butter Launch Buttery Steakhouse Flavor Collaboration
Kraft Heinz
Velveeta Teams Up with Bounce Sporting Club for Decadent Dining Collaboration
By Allison Watkinson TLL Reporter Velveeta has partnered with Bounce Sporting Club for a limited-edition WheelVeeta dining experience based on the viral food trend, Pasta alla Ruota. Available exclusively at Bounce Sporting Club restaurants, the licensed WheelVeeta menu item features steaming hot Velveeta Shells pasta served inside a massive tableside Velveeta cheese wheel. The … [Read more...] about Velveeta Teams Up with Bounce Sporting Club for Decadent Dining Collaboration
Kraft Heinz Brings IHOP Syrups to Grocery Stores Nationwide
By Allison Watkinson TLL Reporter Kraft Heinz is launching a licensed pancake syrup condiment collection inspired by flavors featured at IHOP restaurants. Designed for breakfast items like pancakes, waffles and French toast, the licensed syrup line from Kraft Heinz will introduce IHOP Original and Butter Pecan syrup products to grocery shelves throughout the United States. "At … [Read more...] about Kraft Heinz Brings IHOP Syrups to Grocery Stores Nationwide
Deadpool and Wolverine Literally Go Together Like Ketchup and Mustard
By TLL Staff Kraft Heinz and Marvel Studios are launching licensed Deadpool and Wolverine collectible accessories, based on the company's ketchup and mustard bottles.The Kraft Heinz x Marvel Studios condiment collaboration is meant to gear fans up for the theatrical release of Marvel Studios’ Deadpool & Wolverine feature film. The limited-edition Deadpool & Wolverine … [Read more...] about Deadpool and Wolverine Literally Go Together Like Ketchup and Mustard
Mattel and Heinz Partner for Pretty Pink Barbiecue Sauce
By Allison WatkinsonTLL ReporterMattel has signed a licensing partnership with Heinz for a limited-edition condiment called Heinz Classic Barbiecue Sauce.Heinz has been teasing its fans on social media about whether the Barbiecue condiment should be made a reality and after huge public demand, Mattel and Heinz decided to launch a real-world version of the branded sauce."This … [Read more...] about Mattel and Heinz Partner for Pretty Pink Barbiecue Sauce
Kraft Heinz Becomes Primary Manufacturer for Taco Bell Retail Products
By Allison Watkinson TLL Reporter Taco Bell has made a major move in its retail food product division, appointing Kraft Heinz as its primary manufacturer. It's also a big deal even for a food and beverage giant like Kraft Heinz, which is doubling down hard on the Mexican cuisine category. The partners say the goal is to provide more consumers the opportunity to enjoy Taco … [Read more...] about Kraft Heinz Becomes Primary Manufacturer for Taco Bell Retail Products
Van Leeuwen’s KRAFT Mac & Cheese Ice Cream Returns to Stores
KRAFT Mac & Cheese leads Van Leeuwen’s lineup of seven brand new flavors for winter. By Gary Symons TLL Editor in Chief Van Leeuwen Ice Cream is bringing back the frozen, cheesy goodness of its KRAFT Mac & Cheese ice cream this month in a deal brokered by the Kraft Heinz licensing agency Brand Central, LLC. The NYC-born brand is known for its … [Read more...] about Van Leeuwen’s KRAFT Mac & Cheese Ice Cream Returns to Stores
Rube Goldberg & Lunchables Reinvent Concept of ‘Playing With Your Food’
The crazy but always fascinating 2023 Rube Goldberg Machine Contest will be sponsored by Lunchables, giving kids a chance to seriously play with their food. The Rube Goldberg Institute for Innovation & Creativity says the contest this year will be inspired by the Kraft Heinz brand Lunchables, and this year's task will fittingly be called Build A Lunchables. The contest … [Read more...] about Rube Goldberg & Lunchables Reinvent Concept of ‘Playing With Your Food’
Oh Yeah! Kool-Aid Man Takes Up Skateboarding In DGK Collaboration
Allison Watkinson TLL Reporter The next time you see the Kool-Aid Man smashing through a wall, he's likely to be shredding the gnar in some rad DGK gear. DGK is a street skateboard and apparel brand that is dead centre in the skateboarding culture, and has announced a collaboration with Kraft-Heinz's Kool-Aid brand. "DGK is proud to roll with KOOL-AID brand as DGK … [Read more...] about Oh Yeah! Kool-Aid Man Takes Up Skateboarding In DGK Collaboration
Yoplait Pens Deal With Kraft-Heinz For Kool-Aid Flavored Yogurt
By Allison Watkinson TLL Reporter Yoplait has partnered with Kraft Heinz to create a limited-edition offering of Kool- Aid flavored Yoplait yogurts. The licensing deal was brokered by the Kraft Heinz exclusive licensing agency Brand Central. Brand Central is a premiere global brand consultancy that provides comprehensive business solutions in the areas of brand extensions, … [Read more...] about Yoplait Pens Deal With Kraft-Heinz For Kool-Aid Flavored Yogurt