By Allison Watkinson TLL Reporter The Lego Group has launched a licensing collaboration with Pharrell Williams for a new space-themed Lego set called Over the Moon. Pharrell Williams is an award-winning recording artist, producer, designer, songwriter, philanthropist and entrepreneur who is known for his catchy R&B, pop and rap music. “Growing up, I was obsessed with space … [Read more...] about Pharrell Williams Is Over the Moon with Licensed Lego
LEGO
The Lego Group Debuts Fan-Inspired Set Based on the Jaws Movie
By TLL Staff The Lego Group and UP&E has announced a Lego Ideas fan-inspired building set based on the 1975 blockbuster horror movie, Jaws. Originally conceived by LEGO fan Johnny Campbell through the LEGO Ideas community platform, the 1497-piece Jaws x Lego set includes many licensed elements from the Jaws movie such as official characters, props, settings and more. "JAWS … [Read more...] about The Lego Group Debuts Fan-Inspired Set Based on the Jaws Movie
The Lego Group and Aston Martin Race Into Licensed Toys
By Allison Watkinson TLL Reporter The Lego Group has launched a set of licensed Speed Champions toys as part of a new partnership with the luxury car brand, Aston Martin. The Lego x Aston Marton licensing partnership features a double pack of buildable Lego Speed Champions toys that are based on the AMR23 Aramco Formula 1 race car and the Aston Martin Lagonda Vantage safety … [Read more...] about The Lego Group and Aston Martin Race Into Licensed Toys
Lego Adds Two New Licensed Animal Crossing Sets
By Allison Watkinson TLL Reporter & TLL Editorial Staff The Lego Group is adding two new sets to its licensed Animal Crossing collection that are inspired by in-game locations from Animal Crossing: New Horizons. The upcoming Lego sets will bring the total number of sets in the company's licensed Animal Crossing collection up to seven. “To us, Animal Crossing is all about … [Read more...] about Lego Adds Two New Licensed Animal Crossing Sets
LEGO and Hasbro Launch Major Partnership For Peppa Pig Brand
By Allison Watkinson TLL Reporter LEGO and Hasbro are working closely on new licensing initiatives around the popular children's brand Peppa Pig. The collaboration has resulted in new LEGO and DUPLO sets for Peppa Pig, and there will be new location-based entertainment options at LEGOLAND and Merlin Entertainment locations. The LEGO Group has now unveiled its new LEGO and … [Read more...] about LEGO and Hasbro Launch Major Partnership For Peppa Pig Brand
Nintendo Reveals Licensed Animal Crossing Sets From LEGO
By Allison Watkinson TLL Reporter The LEGO Group and Nintendo are launching a line of LEGO build sets inspired by the Animal Crossing video game franchise.The five co-branded building sets are intended to let LEGO fans explore licensed Animal Crossing locations and characters through imaginative play.Many of the objects from the licensed Animal Crossing sets can be adapted, … [Read more...] about Nintendo Reveals Licensed Animal Crossing Sets From LEGO
Metaverse Licensing: The LEGO Group and Epic Games Announce New LEGO Fortnite Mode
By Allison Watkinson TLL Reporter The LEGO Group and Epic Games are launching a co-branded survival crafting game for the Fortnite metaverse platform called LEGO Fortnite.The co-branded online game will enable players of all ages to explore open digital worlds that feature design details from both the Fortnite game and LEGO building experiences. “The LEGO Group has captivated … [Read more...] about Metaverse Licensing: The LEGO Group and Epic Games Announce New LEGO Fortnite Mode
Who’s News: LEGO Appoints New Chief Sustainability Officer
By Rob Hutchins Editor, Products of Change The LEGO Group has appointed a chief sustainability officer in the form of Annette Stube, the current executive vice president and head of sustainability at Stora Enso. Stube will take up the new role with the Danish toymaker from January 1, 2024 when she will report to CEO Niels B Christiansen and take on responsibility for … [Read more...] about Who’s News: LEGO Appoints New Chief Sustainability Officer
Sustainability: LEGO Group Vows to Achieve Net Zero Emissions by 2050
By Gary Symons TLL Editor in Chief The world's largest toy company, LEGO, says it will achieve net zero greenhouse gas emissions by the year 2050. It's a major step on the way to combatting climate change, which this year has led to major disasters, droughts, crop failure, as well as thousands of deaths around the world. Climate change scientists, the United Nations … [Read more...] about Sustainability: LEGO Group Vows to Achieve Net Zero Emissions by 2050
LEGO Partners With Blind Advocacy Organizations To Launch LEGO Braille Bricks Set
By Allison WatkinsonTLL ReporterThe LEGO Group is launching a LEGO Braille Bricks set in partnership with World Blind Union and Be My Eyes.Developed and tested in close collaboration with blind organizations from around the world, the LEGO Braille Bricks Play with Braille set includes 287 bricks in white, yellow, green, red and blue. The studs on each brick are arranged to … [Read more...] about LEGO Partners With Blind Advocacy Organizations To Launch LEGO Braille Bricks Set