TLL Staff In a creative collaboration with Universal Pictures, Lexus has revealed two custom-wrapped vehicles inspired by the beloved witches of Oz in the upcoming cinematic adaptation of Wicked. Set to make their debut at the green-carpet premiere on November 9 at the Dorothy Chandler Pavilion in Los Angeles, the eye-catching Elphaba TX and Glinda TX models channel the … [Read more...] about Lexus Unveils “Wicked”-Inspired Vehicles Ahead of Film’s Los Angeles Premiere
Lexus licensing
Lexus Goes to Bat for Cognizant Major League Cricket League
By Allison Watkinson TLL Reporter Cognizant Major League Cricket (MLC) has secured a licensing sponsorship partnership with the Lexus automotive brand for the league's upcoming second season. MLC is the first professional Twenty20 cricket championship to operate in the US. Exclusively sanctioned by USA Cricket, MLC showcases players from around the globe. MLC's first … [Read more...] about Lexus Goes to Bat for Cognizant Major League Cricket League
Toyota Tags Joester Loria To Give Its Licensing More Horsepower
Joester Loria Group (JLG) has won a major contract with one of the world's largest automakers, being tapped for representation by Toyota. Toyota Motor Sales, USA says JLG has been selected to develop licensed product extensions for their Toyota and Lexus brands. Through merchandising and collaborations, JLG has been engaged to activate programs which engage with Toyota and … [Read more...] about Toyota Tags Joester Loria To Give Its Licensing More Horsepower