By Gary Symons TLL Editor in Chief The folks at Cronus Global have a smile on their faces today, as the agency has been appointed by the emoji company for the US and Canada. “We’re excited to partner with Cronus Global, a leading licensing agency known for its innovative strategies in brand development,” said Marco Huesges, CEO and founder of the emoji company GmbH. … [Read more...] about Cronus Global to Rep emoji company in US and Canada
Licensing Expo
Who’s News: Former Head of MGM Consumer Products Launches Licensing Consultancy
By Gary Symons TLL Editor in Chief There's a new player in the brand and licensing game, headed by Robert Marick, former head of MGM Consumer Products. Marick has announced the formation of M²G, aka Marick Management Group, which will "focus on delivering outside-the-box product expansion strategies for global brands looking to scale their IP in unique and creative … [Read more...] about Who’s News: Former Head of MGM Consumer Products Launches Licensing Consultancy
All Art Licensing Leading Zoonicorn Stampede at Licensing Expo
By Gary Symons TLL Editor in Chief The global preschool brand Zoonicorn is coming to Licensing Expo with a bevy of fresh new licensing deals and expanded streaming territories. Zoonicorn is an educational and fun preschool animated series, with short, kid-friendly episodes of seven minutes each. The series, co- produced by Toonz Entertainment and Zoonicorn, LLC, and … [Read more...] about All Art Licensing Leading Zoonicorn Stampede at Licensing Expo
Licensing Expo Keynote Explores the Future of Gaming
By Allison WatkinsonTLL ReporterLicensing Expo's keynote presentation for this year has been revealed as Brands at Play with a special focus on the global video game industry.The opening keynote panel, Video Games: Driving Billions to Play, explores the reasons behind gaming’s massive popularity, what gamers look for in a brand and how new and existing IPs can capitalize on the … [Read more...] about Licensing Expo Keynote Explores the Future of Gaming
J.M. Smucker and Brand Central Go Together Like Peanut Butter and Jelly!
Smucker signs Brand Central as Licensing Agency Partner for Food, Beverage, Pet Products and Merchandise in North America By Gary Symons TLL Editor in Chief The J.M. Smucker Co. has just signed Brand Central as its exclusive licensing agency for North America. Smucker is a venerable and hugely successful food and pet product brand that is best known for its Jif … [Read more...] about J.M. Smucker and Brand Central Go Together Like Peanut Butter and Jelly!
Online Meeting Platform for Licensing Expo is Now Open
TLL Staff Licensing Expo has now opened its new and enhanced Meetings Platform for the upcoming tradeshow, taking place May 21–23. The annual Expo is the premiere event for the global licensing industry, and will again be held at the Mandalay Bay in Las Vegas. In a typical year, more than 5,000 brands and 16,000 retailers, licensees, manufacturers, distributors, and … [Read more...] about Online Meeting Platform for Licensing Expo is Now Open
Overtime: The New Sports League Passes 100 Million Followers
By Gary Symons TLL Editor in Chief The next-gen sports brand Overtime has just blown through a major milestone, boasting 100 million followers and 3 billion monthly views. The organization, which runs pro football and basketball leagues for younger players, also presents a major opportunity for sports licensing. That's not just due to the incredibly fast growth in … [Read more...] about Overtime: The New Sports League Passes 100 Million Followers
Feature: Is BIP Marketplace the Future of Licensing?
By Gary Symons TLL Editor in Chief The online licensing marketplace BIP could well be showing us the future of licensing, with more than 50 licensing deals logged to date. BIP is an online platform that helps licensors and licensees find each other, acting essentially as a matchmaker for the industry. The BIP licensing hub also features several tools that help in the deal … [Read more...] about Feature: Is BIP Marketplace the Future of Licensing?
Licensing Awards and Licensing Expo Wrap
By Gary Symons TLL Editor in Chief I just got back from Licensing Expo after a cancelled flight and a 24-hour nightmare marathon flight from Las Vegas to Vancouver (Thanks Air Canada!), but my head is still buzzing from all the excitement of the world's largest licensing show. Licensing Expo appeared to be smaller this year, but the deal flow was going hot and heavy, … [Read more...] about Licensing Awards and Licensing Expo Wrap
JPatton: The Company That Fiercely Protects Your Brand
Visit the JPatton booth A180 this year at Licensing Expo. By Gary Symons TLL Editor in Chief In the world of licensing, nothing is more important than protecting your brand. But according to Franco Diaz of the brand protection technology manufacturer JPatton, many brand owners don’t invest in brand protection, only to pay for it later in terms of reputational damage, … [Read more...] about JPatton: The Company That Fiercely Protects Your Brand