By Allison Watkinson TLL Reporter Crayola and S'well have launched a licensed reusable water bottle collection inspired by colorful Crayola crayons. The limited-edition Crayola x S’well collection includes seven Original bottles and three Traveler bottles in an assortment of Crayola-inspired solid colors and multi-colored patterns. "We are thrilled to partner with Crayola, a … [Read more...] about S’well and Crayola Collaborate on Colorful Water Bottle Collection
Lifetime Brands
Available Licenses: Lifetime Launches Program For Its BUILT Brand
By Allison Watkinson TLL Reporter Lifetime Brands, Inc. has announced the launch of a fully integrated home goods licensing program for its BUILT brand. The BUILT brand is well-known as a designer of insulated lunch bags, soft coolers, hydration bottles, food storage, and travel accessories. BUILT products are available at all channels of distribution, including online, … [Read more...] about Available Licenses: Lifetime Launches Program For Its BUILT Brand
Mergers & Acquisitions
PlayMonster acquires Automoblox, a line of collectible toy vehicles in the classic wooden toy car category. VF Corp. completes the sales of its contemporary brands business (7 for All Mankind, Splendid and Ella Moss) to Delta Galil Industries. People and Entertainment Weekly launch an ad-supported streaming service called the People/Entertainment Weekly Network (PEN). The … [Read more...] about Mergers & Acquisitions