Second Nature Brands is adding M&Ms to Sheila G's Brownie Brittle, thanks to a licensing partnership with Mars. Sheila G’s Brownie Brittle, the original thin sweet snack, is expanding its candy inclusion through a collaboration with Mars to create three delicious mashups. They include Brownie Brittle M&M’S® Minis, Brownie Brittle Blondie M&M’S®, and Brownie … [Read more...] about Second Nature Adds M&Ms for Better Brownies
Mars Licensing
Sweet Deal: Victor Allen and Mars Team Up on Snickers & Twix Iced Coffees
By Gary Symons TLL Editor in Chief A deal between coffee brand Victor Allen and confectionery giant Mars will brighten every coffee lover's day with Twix and Snickers flavors. Brand Central, the licensing agency for Mars, brokered the deal with Trilliant, which is the parent company of top coffee brand Victor Allen. Trilliant Food and Nutrition was founded in 1979, and … [Read more...] about Sweet Deal: Victor Allen and Mars Team Up on Snickers & Twix Iced Coffees