One of the editors of The Licensing Letter was recently at a party on the Universal Studios backlot when some fellow guests began, by their own admission, to "geek out" over the distant spires of The Wizarding World of Harry Potter, which is under construction for a planned opening next year. The attraction, based on the J.K. Rowling books and Warner Bros. movies, is expected … [Read more...] about Licensing to Theme Parks Builds Revenue & Brand Exposure
Marvel
Marvel Back in Spidey Web
Sony Pictures will restyle the Spider-Man franchise in partnership with Marvel Studios, returning the web slinger to the Marvel universe. Sony has owned the movie rights to Spider-Man since 1999, when it bought them from Marvel (now owned by Disney). The deal is expected to produce a new Spidey film due in theaters in summer 2017. Before then, Spider-Man will appear in upcoming … [Read more...] about Marvel Back in Spidey Web
Fighting Obesity In the Produce Aisle
With an increasing societal focus on health and wellness and a desire to combat childhood obesity, entertainment/character licensors are interested in associating their properties with the produce category, and vice versa. Some examples within the last year or so: Sesame Workshop, the Produce Marketing Association, and the Partnership for a Healthier America forged a deal … [Read more...] about Fighting Obesity In the Produce Aisle