By Allison Watkinson TLL Reporter Hasbro and Mattel have launched a collaborative licensing partnership for a line of PLAY-DOH Barbie playsets. Inspired by a recent social media trend that pairs the two toy brands, the licensed collection will include an assortment of Barbie dolls with tools, molds and stencils that can be used to create new fashions from … [Read more...] about Hasbro and Mattel Announce PLAY-DOH Barbie Fashion Playsets
Mattel
Mattel Gives Back with 80th Anniversary Campaign
By Allison Watkinson TLL Reporter Mattel is kicking off its 80th anniversary celebration with a year-long philanthropic campaign titled 80 Moments for 80 Years. Taking place throughout 2025, the anniversary campaign will build on Mattel's long philanthropic history by donating resources and funds to over 80 different nonprofit organizations around the world. The … [Read more...] about Mattel Gives Back with 80th Anniversary Campaign
Hot Wheels and Ferrari Race into Toy Partnership
By Allison Watkinson TLL Reporter Mattel and Ferrari have launched a licensing partnership to develop a full range of Ferrari-inspired Hot Wheels products. The upcoming Hot Wheels x Ferrari collection will deliver a wide range of mainline die-cast vehicles, remote-control (RC) cars and limited-edition toy models that will debut throughout 2025. Designed to expand upon … [Read more...] about Hot Wheels and Ferrari Race into Toy Partnership
RAID: Shadow Legends Runs Masters of the Universe Collaboration
By Allison Watkinson TLL Reporter The RAID: Shadow Legends role-playing game is running a limited-edition licensing collaboration with Masters of the Universe. Launched in partnership with Mattel and UP&E, the exclusive collaboration has brought He-Man and Skeletor to the the RAID: Shadow Legends game as new Legendary Champions. Running from November 25, 2024 … [Read more...] about RAID: Shadow Legends Runs Masters of the Universe Collaboration
Licensing International Announces 2024 Rising Star Award Recipients
By Allison Watkinson TLL Reporter Licensing International has announced the eight licensing professionals who will receive the 2024 Global Rising Star Award. This year’s Rising Stars will be honored during the Hall of Fame Induction Gala and Global Rising Star Awards on December 4, 2024, at Gotham Hall in New York City. The event is a fundraiser for Licensing … [Read more...] about Licensing International Announces 2024 Rising Star Award Recipients
Hot Wheels and Formula 1 Speed into Multi-Year Licensing Partnership
By Allison Watkinson TLL Reporter Formula 1 and Mattel have launched a global multi-year partnership for fan activations and licensed Hot Wheels products inspired by the Formula 1 racing brand. “Hot Wheels has always been about nurturing the challenger spirit, so the partnership with Formula 1 is a natural and exciting fit," said Mattel EVP, Roberto Stanichi. "It will bring two … [Read more...] about Hot Wheels and Formula 1 Speed into Multi-Year Licensing Partnership
Barney’s Back in New Mattel x Nelvana Series
By Allison Watkinson TLL Reporter Nelvana and Mattel Television Studios are co-producing a new animated series for the Barney franchise following a fourteen-year hiatus for the children's entertainment brand. The new Barney's World animated series follows the classic Barney character and his friends as they play on a playground and learn life lessons about love, … [Read more...] about Barney’s Back in New Mattel x Nelvana Series
Licensing Roundup: Bravado Gets Stoned, BOSS Bends It Like Beckham
TLL Staff With Licensing Expo in full swing, it's a crazy busy week for licensing deals. Bravado has announced three new deals for three of the most iconic names in modern music; Volkswagen has signed on a new licensing agency, David Beckham is teaming up with Hugo Boss; Jazwares is playing with a giant, homicidal bunny rabbit, and we cover Paris Hilton's puppy … [Read more...] about Licensing Roundup: Bravado Gets Stoned, BOSS Bends It Like Beckham
Mattel and Heinz Partner for Pretty Pink Barbiecue Sauce
By Allison WatkinsonTLL ReporterMattel has signed a licensing partnership with Heinz for a limited-edition condiment called Heinz Classic Barbiecue Sauce.Heinz has been teasing its fans on social media about whether the Barbiecue condiment should be made a reality and after huge public demand, Mattel and Heinz decided to launch a real-world version of the branded sauce."This … [Read more...] about Mattel and Heinz Partner for Pretty Pink Barbiecue Sauce
Monster High Launches Initiative To Support Children’s Mental Health
By Allison WatkinsonTLL ReporterMattel has launched a global charitable initiative for its Monster High toy and entertainment brand called Monster High Project Belonging. According to the Centers for Disease Control and Prevention, one in five children have a significantly impairing mental disorder. In light of this information, children’s mental health has become a significant … [Read more...] about Monster High Launches Initiative To Support Children’s Mental Health