DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products, and Mattel are teaming for a new girls’ property, DC Super Hero Girls, which will launch this fall across multiple entertainment content platforms and product categories. Designed to appeal to girls 6 to 12, DC Super Hero Girls focuses on DC Comics’ female characters before they discovered their full … [Read more...] about DC Plugs Into Girl Power
Mattel
Who’s News
Cheryl Stoebenau, President of CAS Marketing, is elected to the LIMA Licensing Hall of Fame in recognition of her sustained excellence as a licensing agent and charitable work for children. Richard Dickson is promoted to president and chief brands officer of Mattel. In addition to continuing to oversee marketing of core Mattel and Fisher-Price properties, he will be … [Read more...] about Who’s News
Using Licensed Properties to Make New Licensed Properties
It's a toy! It's a movie! No, wait, it's a toy! … It's common for entertainment properties to spawn toys and for toys to spawn entertainment properties. Less common is for entertainment properties to inspire toys, which then inspire new entertainment properties, which then, in turn, inspire new toys. But it's happening. A leading example of the new paradigm is the … [Read more...] about Using Licensed Properties to Make New Licensed Properties
More Preschool Properties Originating Outside U.S.
The $10.6 billion worldwide preschool sector was one of the first within entertainment/character licensing in which properties originating outside the U.S. became part of global culture (see pie chart, below), according to The Licensing Letter’s just-published all-new 2nd edition of “The Global Market for Licensed Preschool Properties.” Because most preschoolers can’t read, … [Read more...] about More Preschool Properties Originating Outside U.S.
Who’s News
Vinnie D’Alleva joins Mattel as SVP Fisher-Price Friends, overseeing Thomas & Friends, Bob the Builder, and other HiT entertainment Properties. D’Alleva was previously President/GM of North America at the mayborn Group. Steve LaBella, SVP Fisher-Price Preschool, adds responsibility for product development on Nickelodeon’s Dora and Friends: Into the City and Disney’s Jake … [Read more...] about Who’s News