By Allison Watkinson TLL Reporter Mattel's Fisher-Price brand has partnered with Gift of College and Concerto Card Company to release the Fisher-Price College Savings Mastercard. By working with the Concerto and Gift of College, the Fisher-Price College Savings Mastercard will allow families to save money and take advantage of tax benefits to support their children’s … [Read more...] about Fisher-Price Wants To Send Your Kids To College
Mattel
Toy Licensing: Barbie Introduces Its First Doll with Down Syndrome
By Allison Watkinson TLL Reporter Mattel has partnered with NDSS to bring a Barbie doll with Down syndrome to this year's global Fashionistas lineup. The NDSS aka The National Down Syndrome Society is a human rights organization dedicated to aiding individuals with Down syndrome. NDSS supports individuals with Down syndrome by providing resources, advocating for policy … [Read more...] about Toy Licensing: Barbie Introduces Its First Doll with Down Syndrome
Who’s News: Mattel Appoints Professor Noreena Hertz to Board Position
By Allison Watkinson TLL Reporter Mattel has appointed the global economist and bestselling author Professor Noreena Hertz to the company’s Board of Directors. Hertz will also serve on Mattel's Governance and Social Responsibility Committee. Hertz brings 25 years of experience advising companies and governments on policy decisions, mergers and acquisitions, … [Read more...] about Who’s News: Mattel Appoints Professor Noreena Hertz to Board Position
Brand Value: Research Firm Names the World’s Top Toy Brands
By Gary Symons TLL Editor in Chief LEGO remains the world's most valuable toy brand, but Hasbro's Magic: The Gathering is the fastest growing franchise. That's according to the latest report from the brand valuation research firm Brand Finance, which issued its annual report this week. Brand Finance evaluates the strength of brands and quantifies their financial value to … [Read more...] about Brand Value: Research Firm Names the World’s Top Toy Brands
Mattel Celebrates Masters of the Universe 40th Anniversary
By Allison WatkinsonTLL Reporter Mattel, Inc. marks the 40th birthday of the licensed Masters of the Universe franchise with new content. “We are so excited to celebrate the 40th anniversary of Masters of the Universe," said PJ Lewis, Vice President of Global Marketing and Portfolio Leader at Mattel. "The He-Man brand and everything it represents—including the tenets … [Read more...] about Mattel Celebrates Masters of the Universe 40th Anniversary
Opinion: Mattel Triumphs As Barbie Becomes Major Influencer
“Barbiecore,” “Kencore,” and Barbie are on the Rise By Richard Gottlieb Barbie is hot. Not just with little girls and not only with their moms. She is hot on Wall Street. Consider these headlines: How The Barbie Movie Is Changing Mattel’s Business – CNBC, Aug. 23, 2022 Why Barbie Fashion Is the Exhilarating Trend We Need Right Now, Wall Street Journal, Aug. 20, 2022 The … [Read more...] about Opinion: Mattel Triumphs As Barbie Becomes Major Influencer
Toy Licensing: Barbie and Rose Ayling-Ellis Team Up For Diversity Project
Mattel's Barbie division continues to promote diversity, now teaming up with deaf actor Rose Ayling-Ellis on a new line of Barbie Fashionistas dolls. Ayling-Ellis stars in the popular British series Eastenders, was the first deaf contestant in Strictly Come Dancing, and has become a global advocate for those with all types of physical challenges. The new line, which launched … [Read more...] about Toy Licensing: Barbie and Rose Ayling-Ellis Team Up For Diversity Project
TV Licensing: Fisher-Price Introduces Ted Lasso ‘Little People’ Collector Set
By Allison Watkinson TLL Reporter Warner Bros. Consumer Products in collaboration with Fisher Price has announced its newest line: the Ted Lasso Little People Collector set. Ted Lasso is a comedy sports series produced by Warner Bros. that follows the AFC Richmond football team and their inexperienced new coach, Ted Lasso. The series is currently streaming on Apple TV+ and … [Read more...] about TV Licensing: Fisher-Price Introduces Ted Lasso ‘Little People’ Collector Set
Who’s News: Mike DeLaet To Lead Mattel’s Future in Gaming, Metaverse
By Gary Symons TLL Editor in Chief US toy giant Mattel has recruited gaming industry veteran Mike DeLaet to guide its future in digital gaming and Web3 licensing. The former SVP of mobile game developer Scopely will be tasked with creating new products and licensing opportunities as Mattel's new global head of digital gaming. In that role, DeLaet's primary reponsibility will … [Read more...] about Who’s News: Mike DeLaet To Lead Mattel’s Future in Gaming, Metaverse
Mattel Promotes Steve Totzke to President and Chief Commercial Officer
Mattel has promoted Steve Totzke to President and Chief Commercial Officer of the Company. The appointment was announced by Mattel Chairman and Chief Executive Officer Ynon Kreiz, to whom Totzke reports. “Steve has played an integral role in creating Mattel’s current momentum, strong results and best-in-class commercial capabilities,” said Kreiz. “With Steve’s oversight, the … [Read more...] about Mattel Promotes Steve Totzke to President and Chief Commercial Officer