By Allison Watkinson TLL Reporter Mattel has appointed the global economist and bestselling author Professor Noreena Hertz to the company’s Board of Directors. Hertz will also serve on Mattel's Governance and Social Responsibility Committee. Hertz brings 25 years of experience advising companies and governments on policy decisions, mergers and acquisitions, … [Read more...] about Who’s News: Mattel Appoints Professor Noreena Hertz to Board Position
Mattel
Brand Value: Research Firm Names the World’s Top Toy Brands
By Gary Symons TLL Editor in Chief LEGO remains the world's most valuable toy brand, but Hasbro's Magic: The Gathering is the fastest growing franchise. That's according to the latest report from the brand valuation research firm Brand Finance, which issued its annual report this week. Brand Finance evaluates the strength of brands and quantifies their financial value to … [Read more...] about Brand Value: Research Firm Names the World’s Top Toy Brands
Mattel Celebrates Masters of the Universe 40th Anniversary
By Allison WatkinsonTLL Reporter Mattel, Inc. marks the 40th birthday of the licensed Masters of the Universe franchise with new content. “We are so excited to celebrate the 40th anniversary of Masters of the Universe," said PJ Lewis, Vice President of Global Marketing and Portfolio Leader at Mattel. "The He-Man brand and everything it represents—including the tenets … [Read more...] about Mattel Celebrates Masters of the Universe 40th Anniversary
Opinion: Mattel Triumphs As Barbie Becomes Major Influencer
“Barbiecore,” “Kencore,” and Barbie are on the Rise By Richard Gottlieb Barbie is hot. Not just with little girls and not only with their moms. She is hot on Wall Street. Consider these headlines: How The Barbie Movie Is Changing Mattel’s Business – CNBC, Aug. 23, 2022 Why Barbie Fashion Is the Exhilarating Trend We Need Right Now, Wall Street Journal, Aug. 20, 2022 The … [Read more...] about Opinion: Mattel Triumphs As Barbie Becomes Major Influencer
Toy Licensing: Barbie and Rose Ayling-Ellis Team Up For Diversity Project
Mattel's Barbie division continues to promote diversity, now teaming up with deaf actor Rose Ayling-Ellis on a new line of Barbie Fashionistas dolls. Ayling-Ellis stars in the popular British series Eastenders, was the first deaf contestant in Strictly Come Dancing, and has become a global advocate for those with all types of physical challenges. The new line, which launched … [Read more...] about Toy Licensing: Barbie and Rose Ayling-Ellis Team Up For Diversity Project
TV Licensing: Fisher-Price Introduces Ted Lasso ‘Little People’ Collector Set
By Allison Watkinson TLL Reporter Warner Bros. Consumer Products in collaboration with Fisher Price has announced its newest line: the Ted Lasso Little People Collector set. Ted Lasso is a comedy sports series produced by Warner Bros. that follows the AFC Richmond football team and their inexperienced new coach, Ted Lasso. The series is currently streaming on Apple TV+ and … [Read more...] about TV Licensing: Fisher-Price Introduces Ted Lasso ‘Little People’ Collector Set
Who’s News: Mike DeLaet To Lead Mattel’s Future in Gaming, Metaverse
By Gary Symons TLL Editor in Chief US toy giant Mattel has recruited gaming industry veteran Mike DeLaet to guide its future in digital gaming and Web3 licensing. The former SVP of mobile game developer Scopely will be tasked with creating new products and licensing opportunities as Mattel's new global head of digital gaming. In that role, DeLaet's primary reponsibility will … [Read more...] about Who’s News: Mike DeLaet To Lead Mattel’s Future in Gaming, Metaverse
Mattel Promotes Steve Totzke to President and Chief Commercial Officer
Mattel has promoted Steve Totzke to President and Chief Commercial Officer of the Company. The appointment was announced by Mattel Chairman and Chief Executive Officer Ynon Kreiz, to whom Totzke reports. “Steve has played an integral role in creating Mattel’s current momentum, strong results and best-in-class commercial capabilities,” said Kreiz. “With Steve’s oversight, the … [Read more...] about Mattel Promotes Steve Totzke to President and Chief Commercial Officer
Mattel releases MEGA and Matchbox sustainable products
Mattel, Inc. is expanding its sustainable product releases with the debut of environmentally-friendly products from its popular MEGA and Matchbox brands. One of Mattel’s corporate goals is to achieve 100% recycled, recyclable or bio-based plastic materials in all its products and packaging by 2030. In line with this goal, the preschool construction toy brand, MEGA is releasing … [Read more...] about Mattel releases MEGA and Matchbox sustainable products
Mattel Developing Polly Pocket Film
Mattel Films and MGM Partner With Award Winning Actress/Producer Lena Dunham Mattel is hoping for a huge hit from a ridiculously tiny toy line, working with MGM and Lena Dunham's Good Thing Going production company on a live action film based on the Polly Pocket line of micro-toys. Dunham (“Industry,” “Girls”) will also write and direct the family comedy, which will star … [Read more...] about Mattel Developing Polly Pocket Film