By Allison Watkinson TLL Reporter Warner Bros. Consumer Products in collaboration with Fisher Price has announced its newest line: the Ted Lasso Little People Collector set. Ted Lasso is a comedy sports series produced by Warner Bros. that follows the AFC Richmond football team and their inexperienced new coach, Ted Lasso. The series is currently streaming on Apple TV+ and … [Read more...] about TV Licensing: Fisher-Price Introduces Ted Lasso ‘Little People’ Collector Set
Mattel
Who’s News: Mike DeLaet To Lead Mattel’s Future in Gaming, Metaverse
By Gary Symons TLL Editor in Chief US toy giant Mattel has recruited gaming industry veteran Mike DeLaet to guide its future in digital gaming and Web3 licensing. The former SVP of mobile game developer Scopely will be tasked with creating new products and licensing opportunities as Mattel's new global head of digital gaming. In that role, DeLaet's primary reponsibility will … [Read more...] about Who’s News: Mike DeLaet To Lead Mattel’s Future in Gaming, Metaverse
Mattel Promotes Steve Totzke to President and Chief Commercial Officer
Mattel has promoted Steve Totzke to President and Chief Commercial Officer of the Company. The appointment was announced by Mattel Chairman and Chief Executive Officer Ynon Kreiz, to whom Totzke reports. “Steve has played an integral role in creating Mattel’s current momentum, strong results and best-in-class commercial capabilities,” said Kreiz. “With Steve’s oversight, the … [Read more...] about Mattel Promotes Steve Totzke to President and Chief Commercial Officer
Mattel releases MEGA and Matchbox sustainable products
Mattel, Inc. is expanding its sustainable product releases with the debut of environmentally-friendly products from its popular MEGA and Matchbox brands. One of Mattel’s corporate goals is to achieve 100% recycled, recyclable or bio-based plastic materials in all its products and packaging by 2030. In line with this goal, the preschool construction toy brand, MEGA is releasing … [Read more...] about Mattel releases MEGA and Matchbox sustainable products
Mattel Developing Polly Pocket Film
Mattel Films and MGM Partner With Award Winning Actress/Producer Lena Dunham Mattel is hoping for a huge hit from a ridiculously tiny toy line, working with MGM and Lena Dunham's Good Thing Going production company on a live action film based on the Polly Pocket line of micro-toys. Dunham (“Industry,” “Girls”) will also write and direct the family comedy, which will star … [Read more...] about Mattel Developing Polly Pocket Film
Mattel Goes Green With Toy Recycling Program
By Gary Symons TLL Editor in Chief Mattel continues to make big moves as a leader in corporate sustainability, this week announcing the launch of Mattel PlayBack, a toy takeback program that will enable families to extend the life of their Mattel toys once they are finished playing with them. The new program is designed to recover and reuse materials from old Mattel toys for … [Read more...] about Mattel Goes Green With Toy Recycling Program
Hollie Holmes Takes The Wheel At PlayMonster
PlayMonster LLC has made a big move in its licensing department, announcing Mattel's Senior Director of Strategic Development, Hollie Holmes, is joining the company as its Global Head of Licensing. This is a new position at PlayMonster, a Wisconsin-based toy company that has grown to offer products globally. The company says Holmes will oversee the company’s global licensing … [Read more...] about Hollie Holmes Takes The Wheel At PlayMonster
Mattel Signs a ‘Ludacris’ Deal
Toy giant Mattel is joining forces with star musician and songwriter Chris 'Ludacris' Bridges on a new animated series called Karma's World, to air on Netflix later this year. The agreement creates a joint venture between Mattel, 9 Story Media Group Inc., and Karma's World Entertainment for a multi-year global licensing deal tied to Karma’s World, the series created by … [Read more...] about Mattel Signs a ‘Ludacris’ Deal
Rock’em Sock’em Robots Get Silver Screen Treatment
Mattel Inc. is working with Universal Pictures and action star Vin Diesel's One Race Films to bring a Rock'em Sock'em Robot movie to the big screen. The classic table top game lets players take control of two robotic pugilists, who trade plastic blows until one of their heads pops up, signaling a knockout punch. Now, in the tradition of films like the Hugh Jackman vehicle Real … [Read more...] about Rock’em Sock’em Robots Get Silver Screen Treatment
Zara Offers Human-Sized Barbie Fashion in Mattel Partnership
The international fashion company Zara has launched a clothing line based on Mattel's Barbie in a campaign that includes digital marketing and product cross-collaboration. Under the agreement, Zara is now selling a line of Barbie-inspired clothing and accessories, and also has some Zara-themed dolls for sale, as in the sample photo below. "Barbie's newest collaboration with … [Read more...] about Zara Offers Human-Sized Barbie Fashion in Mattel Partnership