Mattel has new leadership in the critical role of global consumer products and franchise marketing, bringing on accomplished veteran Rosalind 'Roz' Nowicki. Nowicki has more than three decades prior experience working with kids' products and entertainment brands, and is known for her deep experience in the world of brand licensing. She comes to Mattel from her most recent gig … [Read more...] about Licensing Veteran Nowicki Chosen for Key Role at Mattel
Mattel
Mattel Reportedly Plans Game Show Based on ‘Uno’ Card Game
By Gary Symons, TLL Editor in Chief If you're going to launch a game show, what better way than to base it on an already popular game? That appears to be the thinking behind reports that toy and game giant Mattel is working Ben Silverman and Howard T. Owens of Propagate to release a new show called The Uno Game Show. According to a story in The Hollywood Reporter, the show … [Read more...] about Mattel Reportedly Plans Game Show Based on ‘Uno’ Card Game
Hello Kitty Scores Partnership With Bandai UK’s Tamagotchi
It's been a busy and successful week for Sanrio's Hello Kitty property, as the company followed up on its partnership with Mattel's Barbie, announcing a collaboration with the popular Tamagotchi 'virtual pet' game. Tamagotchi was introduced to the world as a virtual pet, housed in a tiny digital device, first released in Japan in 1996 and internationally in 1997. The little … [Read more...] about Hello Kitty Scores Partnership With Bandai UK’s Tamagotchi
Cuteness Overload: Barbie Partners with Hello Kitty
US toy giant Mattel has partnered with Sanrio to create a branding dynamo, combining the iconic Barbie line with the globally popular Hello Kitty brand for the first time. The two companies say they will collaborate on the development of a colourful and contemporary product line aimed at kids and adults that will span accessories, apparel, health and beauty, and footwear. The … [Read more...] about Cuteness Overload: Barbie Partners with Hello Kitty
Dolls Help Drive Mattel Quarterly Revenue up 10% over Last Year
US toy giant Mattel reported a sterling quarter with revenues increasing by 10 per cent over the same period last year, despite challenges posed by COVID-19, and driven by a strong IP licensing portfolio. Mattel says the company’s net sales in North America increased 13 per cent over the prior year’s quarter, primarily driven by growth in dolls, action figures building sets, … [Read more...] about Dolls Help Drive Mattel Quarterly Revenue up 10% over Last Year
Who’s News: August 2020
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. Direct contact information is made available through TLL's Licensing Sourcebook Online (subscription required). Update: Aug. 18, 2020 Foot Locker … [Read more...] about Who’s News: August 2020
Retail Sales of Licensed Merchandise Based on $100MM+ Entertainment/Character Properties
This chart was most recencently updated November 2019 in conjunction with an analysis of entertainment/character properties generating more than $100 million in licensed retail sales in the U.S. and Canada. For more information on TLL's methodology, click here. … [Read more...] about Retail Sales of Licensed Merchandise Based on $100MM+ Entertainment/Character Properties
Who’s News: July 2019
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. Direct contact information is made available through TLL's Licensing Sourcebook Online. Viacom Intl. Media Networks Americas appoints Christian … [Read more...] about Who’s News: July 2019
Experiential Roundup: Garfield, Scooby-Doo, YooHoo & More
Contact the editor at karina@plainlanguagemedia.com Warner Bros. and Monlove are bringing Scooby-Doo and the gang on tour in 2020. The Canadian prodco is touring live show Scooby-Doo and the Lost City of Gold across 30 countries over 5 years. GarfieldEATS his way to Canada after the concept restaurant launched last year in Dubai in a partnership between Paws Inc. and venture … [Read more...] about Experiential Roundup: Garfield, Scooby-Doo, YooHoo & More
Show Me the Money: Toycos Report Depressed Sales FY2018
With a few exceptions, every major publicly-traded toyco reported a drop in sales of licensed toys/games. TLL breaks down how the year went for Mattel, Hasbro, Jakks Pacific, Lego, and Funko. The bankruptcy and subsequent liquidation of Toys"R"Us (TRU) stores (which immediately impacted the U.S., U.K., and Australia in 2017) remained a drag on 2018 performance thanks to store … [Read more...] about Show Me the Money: Toycos Report Depressed Sales FY2018