By Gary Symons TLL Editor in Chief Walmart is placing its bets on metaverse technologies as it announced the acquisition of an AR developer, and launched new augmented reality shopping experiences. The latter initiative sees Walmart updating its customer shopping app with two new augmented reality (AR) solutions, which are rolling out this month on its iOS app. The new feature … [Read more...] about Technology: Walmart Expands Its Metaverse Ambitions
Metaverse licensing
Disney’s New Hire Reveals Its Metaverse Ambitions
By Gary Symons TLL Editor in Chiev Disney has hired top Apple gaming executive Mark Bozon to help guide its move into the metaverse. Bozon most recently worked as games creative director for Apple Arcade, the tech giant's game subscription service. On May 20 this year Bozon tweeted he was leaving Apple, saying, "I’m headed to an absolute dream job." We now know that dream … [Read more...] about Disney’s New Hire Reveals Its Metaverse Ambitions
Mr Bean Bumbling Into The Metaverse With NFT Drop
Banijay is making its first foray into the metaverse with an NFT drop for the popular comic character Mr Bean. One of the largest global content producers, Banijay is working in collaboration with FOMO Lab, an IP specialist and metaverse architect that has become an early leader in the Web3 revolution. Owain Walbyoff, Chief Commercial Officer at Banijay, says the project will … [Read more...] about Mr Bean Bumbling Into The Metaverse With NFT Drop
Special Report: How Unreal Engine 5 Will Turbocharge the Metaverse
The Licensing Letter Analyzes How New Open Source Software Will Propel the Metaverse Forward, and How That Will Impact Licensing Over the Next Five Years By Gary Symons TLL Editor in Chief A lot of people in licensing may not pay much attention to software development tools, but with the debut of Unreal Engine 5, they definitely should. For years now Unreal Engine from Epic … [Read more...] about Special Report: How Unreal Engine 5 Will Turbocharge the Metaverse
Virtual Brand Group First Metaverse Company Nominated for Licensing Awards
By Gary Symons TLL Editor in Chief Some history is being made at the Licensing Expo this year, as for the first time, a metaverse licensing company has been nominated for a Licensing International Award. Virtual Brand Group and Forever 21 have been nominated for Best Licensed Product in the category of Digital: Apps, Software, Video Games, NFTs for a licensing … [Read more...] about Virtual Brand Group First Metaverse Company Nominated for Licensing Awards
Web 3: LEGO Going From Bricks to Bytes With Digital Transition
The LEGO Group has opened a new digital office in Copenhagen to support its long-term digital ambitions in the metaverse. The office, one of four digital workspaces around the world, will be a base for up to 400 employees. The company's digital offices in Billund, London and Shanghai will also be expanded to accommodate the LEGO Group's expanding number of employees. The LEGO … [Read more...] about Web 3: LEGO Going From Bricks to Bytes With Digital Transition
Metaverse Licensing Deal Takes Hungry Fans Into the Wendyverse
By Gary Symons TLL Editor in Chief First it was Heineken's digital beer, and now it's Wendy's virtual cheeseburgers. The fast food giant Wendy's teamed up with Meta for the grand opening of the Wendyverse in Horizon Worlds April 2. The idea is not so much to sell virtual burgers, but in the company's words, to give fans "... all-new 3D opportunities to virtually interact … [Read more...] about Metaverse Licensing Deal Takes Hungry Fans Into the Wendyverse
Metaverse Licensing: Narcos Enters the Metaverse Through Innovative Licensed Storytelling Project
By Allison Watkinson TLL Reporter The metaverse world builder Everyrealm and entertainment producer Gaumont, have announced a licensed collaboration called Narcos in the Metaverse. The story-telling innovation Narcos in the Metaverse, is a social, web3, role-playing experience based on Gaumont's popular crime drama, Narcos. Gaumont specializes in producing local stories with … [Read more...] about Metaverse Licensing: Narcos Enters the Metaverse Through Innovative Licensed Storytelling Project
Metaverse Licensing: Heineken Brews World’s First Virtual Beer
By Gary Symons TLL Editor in Chief This has got to be my favorite metaverse licensing story so far. The brewing giant Heineken this week has launched its first virtual beer, Heineken Silver, in a digital brewery in Decentraland. In a statement released on the old-fashioned internet, Heineken said, "In the real world, Heineken is known for its uncompromising quality, … [Read more...] about Metaverse Licensing: Heineken Brews World’s First Virtual Beer
NFT Licensing: Acura Builds Virtual Showroom in the Decentraland Metaverse
By Gary Symons TLL Editor in Chief Luxury car company Acura says it will release the 2023 Integra by building a showroom in the metaverse and releasing an NFT. Acura's new metaverse showroom will open in the metaverse world Decentraland on March 22, and allow people to view an immersive experience commemorating the Integra and Acura legacy. Acura will run its Integra campaign … [Read more...] about NFT Licensing: Acura Builds Virtual Showroom in the Decentraland Metaverse