Banijay is making its first foray into the metaverse with an NFT drop for the popular comic character Mr Bean. One of the largest global content producers, Banijay is working in collaboration with FOMO Lab, an IP specialist and metaverse architect that has become an early leader in the Web3 revolution. Owain Walbyoff, Chief Commercial Officer at Banijay, says the project will … [Read more...] about Mr Bean Bumbling Into The Metaverse With NFT Drop
Metaverse licensing
Special Report: How Unreal Engine 5 Will Turbocharge the Metaverse
The Licensing Letter Analyzes How New Open Source Software Will Propel the Metaverse Forward, and How That Will Impact Licensing Over the Next Five Years By Gary Symons TLL Editor in Chief A lot of people in licensing may not pay much attention to software development tools, but with the debut of Unreal Engine 5, they definitely should. For years now Unreal Engine from Epic … [Read more...] about Special Report: How Unreal Engine 5 Will Turbocharge the Metaverse
Virtual Brand Group First Metaverse Company Nominated for Licensing Awards
By Gary Symons TLL Editor in Chief Some history is being made at the Licensing Expo this year, as for the first time, a metaverse licensing company has been nominated for a Licensing International Award. Virtual Brand Group and Forever 21 have been nominated for Best Licensed Product in the category of Digital: Apps, Software, Video Games, NFTs for a licensing … [Read more...] about Virtual Brand Group First Metaverse Company Nominated for Licensing Awards
Web 3: LEGO Going From Bricks to Bytes With Digital Transition
The LEGO Group has opened a new digital office in Copenhagen to support its long-term digital ambitions in the metaverse. The office, one of four digital workspaces around the world, will be a base for up to 400 employees. The company's digital offices in Billund, London and Shanghai will also be expanded to accommodate the LEGO Group's expanding number of employees. The LEGO … [Read more...] about Web 3: LEGO Going From Bricks to Bytes With Digital Transition
Metaverse Licensing Deal Takes Hungry Fans Into the Wendyverse
By Gary Symons TLL Editor in Chief First it was Heineken's digital beer, and now it's Wendy's virtual cheeseburgers. The fast food giant Wendy's teamed up with Meta for the grand opening of the Wendyverse in Horizon Worlds April 2. The idea is not so much to sell virtual burgers, but in the company's words, to give fans "... all-new 3D opportunities to virtually interact … [Read more...] about Metaverse Licensing Deal Takes Hungry Fans Into the Wendyverse
Metaverse Licensing: Narcos Enters the Metaverse Through Innovative Licensed Storytelling Project
By Allison Watkinson TLL Reporter The metaverse world builder Everyrealm and entertainment producer Gaumont, have announced a licensed collaboration called Narcos in the Metaverse. The story-telling innovation Narcos in the Metaverse, is a social, web3, role-playing experience based on Gaumont's popular crime drama, Narcos. Gaumont specializes in producing local stories with … [Read more...] about Metaverse Licensing: Narcos Enters the Metaverse Through Innovative Licensed Storytelling Project
Metaverse Licensing: Heineken Brews World’s First Virtual Beer
By Gary Symons TLL Editor in Chief This has got to be my favorite metaverse licensing story so far. The brewing giant Heineken this week has launched its first virtual beer, Heineken Silver, in a digital brewery in Decentraland. In a statement released on the old-fashioned internet, Heineken said, "In the real world, Heineken is known for its uncompromising quality, … [Read more...] about Metaverse Licensing: Heineken Brews World’s First Virtual Beer
NFT Licensing: Acura Builds Virtual Showroom in the Decentraland Metaverse
By Gary Symons TLL Editor in Chief Luxury car company Acura says it will release the 2023 Integra by building a showroom in the metaverse and releasing an NFT. Acura's new metaverse showroom will open in the metaverse world Decentraland on March 22, and allow people to view an immersive experience commemorating the Integra and Acura legacy. Acura will run its Integra campaign … [Read more...] about NFT Licensing: Acura Builds Virtual Showroom in the Decentraland Metaverse
Licensing Law: IP Theft and Fraud Rampant In NFT Markets
A TLL Special Report: For Members Only By Gary Symons TLL Editor in Chief The value and popularity of NFTs has soared over the past year, but a wave of fraud and IP thefts threaten to derail the marketplace. That's a major problem for licensing companies, which have seized on non-fungible tokens as a way to create value for digital collectibles. The NBA's Top Shots program, … [Read more...] about Licensing Law: IP Theft and Fraud Rampant In NFT Markets
Licensing Technologies: South Korea Investing Heavily in the Metaverse
By Gary Symons TLL Editor in Chief The government of South Korea has announced it will invest heavily in a plan to deploy a national metaverse platform, and become the fifth largest metaverse market. The country's Ministry of Science and ICT has just pledged $186.7 million (223.7 billion Korean Won) to support new immersive technologies for corporate growth in the digital … [Read more...] about Licensing Technologies: South Korea Investing Heavily in the Metaverse