By Allison Watkinson TLL Reporter Ubisoft has entered a partnership to develop a line of Assassin's Creed clothing that unlocks digital rewards through purchases of apparel. The partnership between game giant Ubisoft, tech company Fabacus, and apparel company Venum has created a cross-format marketing campaign that allows Assassin's Creed Valhalla players to unlock in-game … [Read more...] about Video Game Licensing: Ubisoft Partners on High Tech Assassin’s Creed Apparel
Michael Rubin
Fanatics Acquires WinCraft as Founder Retires
Sports licensing giant Fanatics has acquired WinCraft, the industry's largest hard goods licensee, after the recent news its chairman Dick Pope is retiring from the company he founded in 1961. The deal would provide Fanatics an even larger footprint in the sports merchandise sector and increases its presence in the hard goods side of the business. The purchase includes … [Read more...] about Fanatics Acquires WinCraft as Founder Retires