By Allison Watkinson TLL Reporter Mojang Studios and Experience MOD have announced a licensed in-person experiential event called Minecraft Experience: Villager Rescue. “We’re thrilled to introduce the first-ever immersive touring Minecraft experience where guests can follow a quest through the Minecraft Overworld in real life," said Mojang Studios head, Kayleen Walters. … [Read more...] about Experiential Licensing: Mojang Studios Announces Real World Minecraft Experience
Mojang
NFT Backlash Continues As Mojang Bans the Tech from Minecraft
By Gary Symons TLL Editor in Chief Minecraft, one of the world's most popular games and metaverse platforms, has banned the use of non-fungible tokens (NFTs). The move is part of a much wider backlash against NFTs in the gaming community, but the ban from Minecraft is particularly damaging given the platform's importance in the development of the metaverse. The policy was … [Read more...] about NFT Backlash Continues As Mojang Bans the Tech from Minecraft
Retail Sales of Licensed Merchandise Based on $100MM+ Entertainment/Character Properties
This chart was most recencently updated November 2019 in conjunction with an analysis of entertainment/character properties generating more than $100 million in licensed retail sales in the U.S. and Canada. For more information on TLL's methodology, click here. … [Read more...] about Retail Sales of Licensed Merchandise Based on $100MM+ Entertainment/Character Properties
44 Entertainment/Character Brands Make the $100 Million List
Karina Masolova, additional reporting by Glenn Demby and Marcy Magiera Forty-four entertainment/character properties make our list of brands that generate over $100 million in retail sales of licensed merchandise in the U.S. and Canada—accounting for a total of $41 billion in sales worldwide in 2015. See the full list here. Three brands cleared $1 billion in the U.S./Canada … [Read more...] about 44 Entertainment/Character Brands Make the $100 Million List