Live arena production Fast & Furious Live is set to debut on a global tour in January 2018. Produced in partnership with Universal Brand Development, Fast Live Productions, and Live Nation, the show launches in London before racing through 23 other European cities. The two-hour show features cars, locations, and scenes from the film series through state-of-the-art 3D … [Read more...] about Roundup: Experiential Initiatives
Netflix
The State of Licensing In Mobile
Sanrio and Bandai Namco Entertainment team up for Hello Kitty ♥ PAC-MAN, a mobile game app and a limited edition merchandise collection including t-shirts, caps, socks, tote bags, pins, and collectible figures. SEGA Networks and WWE partner for WWE Tap Mania, a worldwide mobile game app that features a roster of past and present WWE Superstars facing off in the ring in … [Read more...] about The State of Licensing In Mobile
Who’s News
Rovio names Simo Hämäläinen as the new head of its brand licensing business. Firefly Brand Management promotes Pamela Harris to VP. She will continue to develop and direct the sales and licensing programs for clients including: Zoltar, Bob Ross, Jimi Hendrix, Pink’s Hot Dogs, Laura Ashley, Hell’s Kitchen, Legends Football League, and key entertainment properties from Endemol … [Read more...] about Who’s News
Who’s News
Open call Looking to hire or be hired? Contact our business development team to feature your listing on TLL. Just want to feature your new hires? Contact editorial. One Animation hires Anabel Higgin as Marketing Director and Pauline Hiu as VP Consumer Products Asia. The Brand Liaison brings Cory Waisner on board as Chief Entertainment Officer to lead manufacturer … [Read more...] about Who’s News
Who’s News
NBCUniversal Brand Development names Jonathan Baker as its new VP EMEA NBCUniversal Consumer Products and Hannah Mungo as Country Director U.K. & Ireland NBCUniversal Consumer Products. The entertainment giant has established new regional offices in both Japan and China, as well as the newly created EMEA central office in London. Beginning Jan. 1, 2017, NBCUniversal is … [Read more...] about Who’s News
YouTubers Ride Streaming Services Toward Mainstream
Top digital celebrities including Grace Helbig, Cameron Dallas and Miranda Sings (aka Colleen Ballinger) continue to edge their way toward the linear, aka "old", media still favored by the licensing community. These three and others are making the jump from social media platforms led by YouTube and Vine to longer-form programming on streaming services Netflix, Amazon and Hulu. … [Read more...] about YouTubers Ride Streaming Services Toward Mainstream
Entertainment/Character Once Again Fastest-Growing Property Type in 2015
By Marcy Magiera Entertainment/character licensing put on a display of superhero strength and speed in 2015, growing 8.0% to dash past $11 billion in retail sales in the U.S. and Canada, according to The Licensing Letter’s Annual Licensing Business Survey. It was the property type’s third consecutive year of notable growth: after five years of decline from 2008 through 2012, … [Read more...] about Entertainment/Character Once Again Fastest-Growing Property Type in 2015
Six New Streaming Shows with Licensing Potential
News of new kids' TV distribution deals made by Netflix and Amazon last week drove home a discussion we have increasingly been having with licensing executives about the ability of digital platforms to launch new properties (as well as boost business for existing brands). While hard data showing a positive causal relationship between viewership on digital platforms and … [Read more...] about Six New Streaming Shows with Licensing Potential
Internet Changes Dynamics of Kids’ TV
By Marcy Magiera Earlier this month, as much of the television industry was preparing to travel to France for market MIPCOM and its children's programming section, MIPJunior, Netflix announced that it will add seven new original series for older kids to its streaming service beginning this December. The slate, which includes shows based on established brands including LEGO and … [Read more...] about Internet Changes Dynamics of Kids’ TV
Overview of the Wearable Technology Licensing Market
Much of the wearable computing technology that stole the spotlight at the 2015 International Consumer Electronics Show in Las Vegas last week, including Google Glass and Apple's highly anticipated Apple Watch, are licensed products forged as a result of the partnership between technology and fashion brands. The Prospects The wearables category actually emerged at the 2014 CES. … [Read more...] about Overview of the Wearable Technology Licensing Market