This is a golden age for pro sports in North America. You can see it in not only the record TV ratings and attendance figures, but also at the cash registers. According to The Licensing Letter's Annual Licensing Business Survey , retail sales of licensed sports goods topped $14.1 billion in 2014. Sports properties now account for 14.1% of all licensed goods sold in the U.S. and … [Read more...] about Pro Sports Licensed Retail Sales Score 5% Increase in 2014: Most Leagues Grow, Driven by Apparel
NFL
Russell Wilson Tops NFL Jersey Sales
Seattle Seahawk QB Russell Wilson was the top selling NFL jersey for fiscal year 2015 (which runs from March 1, 2014 to February 28, 2015), according to NFL Players Inc. (NFLPI). Not surprisingly, all 5 of the top sellers were QBs, including, in order, Peyton Manning, Tom Brady, Colin Kaepernick, and Aaron Rodgers. … [Read more...] about Russell Wilson Tops NFL Jersey Sales
Court Nixes Lawsuit Over NFL’s Photo License
A group of photographers sued the NFL claiming that its exclusive licensing deal with the AP and Getty Images allowing the League to use stock images royalty-free are an illegal throttling of competition. But the New York federal court disagreed and dismissed the case. The exclusive deals didn’t reduce output of licensed NFL photos on the market or raise prices for consumers, … [Read more...] about Court Nixes Lawsuit Over NFL’s Photo License
A Niche of Their Own: Touch by Alyssa Milano Is Catalyst For Fast-Growing Off-field Licensed Women’s Sportswear
Women represent the most dynamic seg- ment of the off-field sports apparel market. Women make up nearly half of all self-identified MLB fans and 44% of NFL TV viewers. More women watch the Super Bowl than the Oscars. Not surprisingly, women’s interest in sports is translating into growing sales of licensed women’s sports apparel. Today: Women are the single fastest growing … [Read more...] about A Niche of Their Own: Touch by Alyssa Milano Is Catalyst For Fast-Growing Off-field Licensed Women’s Sportswear