By Allison Watkinson TLL Reporter Outright Games has entered a long-term partnership with UNICEF to support the charity through the sale of licensed video game bundles. “We couldn’t be prouder to come onboard as UNICEF UK’s first ever official partner within the video game industry," said Outright Games CEO, Beth Goss. "Our aim is to take our best-in-class stable of … [Read more...] about Outright Games Partnership To Contribute Funds to UNICEF
Non-profit licensing
Sesame Workshop Services Reached One Million Children in the Middle East
By Allison Watkinson TLL Reporter The childhood development initiative Ahlan Simsim has now reached one million children with direct services across Iraq, Jordan, Lebanon, and Syria. “The IRC-Sesame Workshop Ahlan Simsim program is the largest early childhood development program in a humanitarian setting,” said David Miliband, President and CEO of the IRC. “The … [Read more...] about Sesame Workshop Services Reached One Million Children in the Middle East
Sesame Workshop and Quest Diagnostics Team Up to Reduce Healthcare Inequities
By Allison WatkinsonTLL Reporter Sesame Workshop and Quest Diagnostics are starting a nationwide program to address health inequities among children in low-income and marginalized communities. The new multi-year program is called Quest for Health Equity (Q4HE), and is focused on providing a combination of donated testing services, educational programs, and funding to … [Read more...] about Sesame Workshop and Quest Diagnostics Team Up to Reduce Healthcare Inequities
Sustainable Licensing: Mattel Releasing Barbies Inspired by Dr. Jane Goodall
By Gary Symons TLL Editor in Chief You don't get much greener than a toy line based on Dr. Jane Goodall, and produced from recycled, ocean-bound plastic. Mattel is introducing a Dr. Jane Goodall Inspiring Women Doll and 2022 Barbie Career of The Year Eco-Leadership Team, which includes a Chief Sustainability Officer, Conservation Scientist, Renewable Energy Engineer and … [Read more...] about Sustainable Licensing: Mattel Releasing Barbies Inspired by Dr. Jane Goodall
Sustainable Licensing: Johnson Outdoors Goes Camping With National Wildlife Federation
By Gary Symons TLL Editor in Chief Have fun when you're camping, but keep it clean. That's the message from a newly licensed partnership between Johnson Outdoors and the National Wildlife Federation. To inspire Americans to "camp green and come clean for Earth," the National Wildlife Federation is partnering with Johnson Outdoors to launch this year’s Great American … [Read more...] about Sustainable Licensing: Johnson Outdoors Goes Camping With National Wildlife Federation
Toy Licensing: Barbie Celebrates Women’s Day With Global Campaign
Play and entertainment giant Mattel announced its Barbie franchise has launched a massive, global campaign to mark International Women's Day. The company says it has created a multi-faceted campaign that is aimed a providing more positive role models for young girls, and to support female entrepreneurs. As part of that campaign, Mattel has announced new partnerships with … [Read more...] about Toy Licensing: Barbie Celebrates Women’s Day With Global Campaign
Non-Profit Licensing: Sesame Workshop and Metlife Partner on Aid Program in Brazil, Mexico
By Allison Watkinson TLL Reporter Sesame Workshop and MetLife Foundation have announced a new phase of their partnership aiding disadvantaged groups in Latin America. The initiative is called Dream, Save, Do: Financial Empowerment for Underserved Populations in Brazil and Mexico, and has been running for seven years. Sesame Workshop is the nonprofit media and educational … [Read more...] about Non-Profit Licensing: Sesame Workshop and Metlife Partner on Aid Program in Brazil, Mexico