Contact the Editor at karina@plainlanguagemedia.com. TLL rounds up the top news impacting licensing this week. Experiential Procter & Gamble strikes a deal with franchised house cleaning service The Maids for the use of its Mr. Clean brand in promotions, advertising, and sales materials. Omaha, Neb.-based company The Maids has locations in over 40 states and 3 Canadian … [Read more...] about Roundup: M&A, Experiential & Media
Procter & Gamble
Licensed Fragrance Back on Track?
Since we last looked at licensed fragrances, the business has certainly changed—and it seems that it might be looking up, at least for established celebrities and fashion brands. Revlon finalized its purchase of Elizabeth Arden on Sept. 7, 2016, forming a beauty enterprise with net sales of approximately $3 billion worldwide. In the latest financial reports—Q3 ending Sept. 30, … [Read more...] about Licensed Fragrance Back on Track?