The popular children's character Miffy has hired Rocket Licensing, after its former agency in the UK shut down. Mercis, which holds the rights to the Miffy books and characters, says that after DRI Licensing’s decision to wind down the company, "it became paramount to find a new home for Miffy. The brand Miffy has been carefully nurtured and grown over the last 20+ years and … [Read more...] about Licensing Agencies: Miffy Finds New Representation With Rocket in UK
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