By Allison Watkinson TLL Reporter Rovio has signed a licensing partnership with the Boyhood design company for a line of wooden Angry Birds 15th anniversary collectibles. The licensing agreement with Boyhood was facilitated by IMG's dedicated licensing division on behalf of Rovio Entertainment's Angry Birds mobile gaming franchise. Founded in 2019, Boyhood is a family-owned and … [Read more...] about Boyhood Whittles Figurines for Angry Birds’ 15th Anniversary
SEGA
IHOP Springs into Action with New Licensed Menu Items
By Allison Watkinson TLL Reporter IHOP is launching several licensed menu offerings this spring in collaboration with beverage and entertainment brands such as Pepsi, Silk and Sonic the Hedgehog. The IHOP x PepsiCo licensing collaboration includes an exclusive relaunch of Pepsi's limited-edition Maple Syrup Cola as both a beverage and ice cream float at participating IHOP … [Read more...] about IHOP Springs into Action with New Licensed Menu Items
KESS and SEGA Roll Out New Details For Upcoming Sonic Roll Board Game
By Allison Watkinson TLL Reporter KessCo and SEGA of America have released new details on an officially licensed Sonic the Hedgehog board game called Sonic Roll.The design of the upcoming Sonic Roll board game was inspired by classic Sonic the Hedgehog titles from the SEGA Genesis era. The Kess design team included a wide range of licensed characters, locations and items from … [Read more...] about KESS and SEGA Roll Out New Details For Upcoming Sonic Roll Board Game
Wildbrain and SEGA Land Some Super Sonic Licensees
By Allison Watkinson TLL Reporter WildBrain CPLG and SEGA have secured multiple global licensing partnerships for the Netflix series Sonic Prime, from the Sonic the Hedgehog franchise. Co-produced by SEGA and WildBrain Ltd., Sonic Prime is a CG-animated series that premiered worldwide in December 2022. Sonic Prime was animated at WildBrain’s Vancouver studio, with … [Read more...] about Wildbrain and SEGA Land Some Super Sonic Licensees
Sonic The Hedgehog Celebrates 30 Years
Time flies when you're having fun, and especially if you're super speedster Sonic the Hedgehog, but it's still been 30 years since the iconic game character saw its first game released in 1991. That makes this a year of celebration and licensing opportunities for Sonic, as Sega is planning with a film sequel, a new series, and a variety of product deals. Depending on the … [Read more...] about Sonic The Hedgehog Celebrates 30 Years
LEGO Deal With SEGA Results in ‘Super Sonic’ Collection
Video gaming's most iconic speedster is now coming to a box of LEGO near you, as LEGO Ideas announced it is releasing a line of products for Sonic the Hedgehog. Even more interesting, the partnership is happening because of a concept design submitted by a 24-year-old LEGO superfan in the UK, Viv Grannel. LEGO says Grannel, also a passionate Sonic fan, created her design as a … [Read more...] about LEGO Deal With SEGA Results in ‘Super Sonic’ Collection
Who’s News—8/6/2018
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. Hasbro's Board extends the employment of Chairman & CEO, Brian Goldner, two additional years through Dec. 31, 2022. In addition, John Frascotti’s … [Read more...] about Who’s News—8/6/2018
The Horror: 44% of Upcoming Licensable Video Games Sequels
Karina Masolova, karina@plainlanguagemedia.com We've updated our list of upcoming video games with licensing potential, and it counts 80 titles launching from 2018 and beyond. See the complete list here. Retail sales of licensed merchandise based on video game/interactive/online-based brands reached $607 million in 2016, up 3.5% from the previous year for the … [Read more...] about The Horror: 44% of Upcoming Licensable Video Games Sequels
The State of Licensing In Mobile
Sanrio and Bandai Namco Entertainment team up for Hello Kitty ♥ PAC-MAN, a mobile game app and a limited edition merchandise collection including t-shirts, caps, socks, tote bags, pins, and collectible figures. SEGA Networks and WWE partner for WWE Tap Mania, a worldwide mobile game app that features a roster of past and present WWE Superstars facing off in the ring in … [Read more...] about The State of Licensing In Mobile
Sega Expands Sonic Boom
Sega of America unveiled a host of new licensing and promotional deals involving its Sonic Boom game property, including: World Tech Toys for remote- controlled helicopters; Bulls I Toy for erasers, stickers, trading cards and other novelties; teNeues Publishing Group for wall calendars; Rubie’s Costume for costumes; Bakery Crafts/Jack Guttman for cake decoration kits. … [Read more...] about Sega Expands Sonic Boom