The success of innovative startup company Glo underlines the critical importance of seeking out smart licensing deals with popular brands. Glo, a young company based in Starkville, Miss., recently signed a licensing agreement with Sesame Workshop for Glo Pals, an imaginative toy that brightens play and bath time for children, particularly those with autism. Glo Pals were … [Read more...] about Startup’s Sales Soar After Sesame Street Deal
Sesame Workshop
Skoog Works With Sesame Workshop To Create A New Way To Play
SKOOG Inc., a media tech company with a mission to enrich children’s lives through creative and immersive play, this week announced a global partnership with Sesame Workshop, the nonprofit organization behind Sesame Street. The two companies are collaborating to introduce a new, interactive platform that merges tactile technology with an ever-expanding content library … [Read more...] about Skoog Works With Sesame Workshop To Create A New Way To Play
Retail Sales of Licensed Merchandise Based on $100MM+ Entertainment/Character Properties
This chart was most recencently updated November 2019 in conjunction with an analysis of entertainment/character properties generating more than $100 million in licensed retail sales in the U.S. and Canada. For more information on TLL's methodology, click here. … [Read more...] about Retail Sales of Licensed Merchandise Based on $100MM+ Entertainment/Character Properties
Experiential Roundup: Garfield, Scooby-Doo, YooHoo & More
Contact the editor at karina@plainlanguagemedia.com Warner Bros. and Monlove are bringing Scooby-Doo and the gang on tour in 2020. The Canadian prodco is touring live show Scooby-Doo and the Lost City of Gold across 30 countries over 5 years. GarfieldEATS his way to Canada after the concept restaurant launched last year in Dubai in a partnership between Paws Inc. and venture … [Read more...] about Experiential Roundup: Garfield, Scooby-Doo, YooHoo & More
M&A & CSR
Contact the editor at karina@plainlanguagemedia.com Apple nabs the rights to the late Charles M. Schulz’s Peanuts brand following a highly competitive bidding process. The deal will see Apple team with DHX, which already has a stake in the Peanuts franchise, to produce upcoming projects, including new specials and animated shorts, exclusively for Apple TV. Under the new … [Read more...] about M&A & CSR
Experiential & Promotional Roundup
Contact the Editor at karina@plainlanguagemedia.com. Pantone's 2019 color of the year is Living Coral, a "nurturing" hue that is meant to evoke "lighthearted activity" and "playful expression." Crayola brings children at Chick-fil-A restaurants aseries of five premium toys to encourage creativity and fun. The program is supported by a micro-site on Crayola.com and marketing … [Read more...] about Experiential & Promotional Roundup
37 Entertainment/Character Brands Earned Over $100 MM in the U.S./Canada
Karina Masolova, karina@plainlanguagemedia.com This year, a total of 37 properties made TLL’s annual list of entertainment/character brands that generated over $100 million in licensed retail sales in the U.S./Canada for 2017. Last year, TLL tracked 46 brands that qualified for the list based on 2016 sales. And the year before that, 44 brands made the list based on estimated … [Read more...] about 37 Entertainment/Character Brands Earned Over $100 MM in the U.S./Canada
TV Talk: Series With Licensing Potential
Karina Masolova, karina@plainlanguagemedia.com The average consumer has 4.5 different sources (up from 3.7 in 2014) to choose from when they’re ready to watch a TV show, including linear TV, DVR, VOD, Netflix, and Hulu, according to Hub Entertainment Research. Among younger viewers aged 18-34, the number of platforms is even higher at 5.1 average platforms. Only 39% of viewers … [Read more...] about TV Talk: Series With Licensing Potential
Who’s News—4/23/2018
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Email Jen at jen@plainlanguagemedia.com and we'll announce the news in our next issue of Who's News. U.S. Secretary of Commerce Wilbur L. Ross designates LMCA Founder & CEO Allan Feldman a member of the New York District Export Council. As an appointed … [Read more...] about Who’s News—4/23/2018
Who’s News — 9/18/2017
Julia Jensen is SVP, Publicity & Communications for Warner Bros. Entertainment Consumer Products. Nickelodeon names Jose L. Castro as SVP Softlines. Castro will manage existing partnerships and develop new business opportunities across all categories including apparel, accessories, and home goods. He will also serve as the liaison for all global fashion collaborations and … [Read more...] about Who’s News — 9/18/2017