By Gary Symons TLL Editor in Chief There's a rumor floating around Bikini Bottom that Wendy's is about to release its own version of the Krabby Patty. The restaurant chain hasn't confirmed the news, but in late August a Reddit post on the r/Spongebob subreddit claimed to show a leaked internal memo between Wendy's and Paramount about creating a licensed "Krabby Patty … [Read more...] about Licensing Mysteries: Is Wendy’s About to Release a Real Life Krabby Patty?
SpongeBob SquarePants
Bones Coffee Brews Spongebob Squarepants Anniversary Collection
By Allison Watkinson TLL Reporter Bones Coffee Company has partnered with Paramount Consumer Products for a licensed coffee collection for the 25th anniversary of SpongeBob SquarePants. The licensed collection includes three new Bikini Bottom-inspired coffee flavors alongside themed mugs that feature licensed characters from the Spongebob Squarepants entertainment franchise. … [Read more...] about Bones Coffee Brews Spongebob Squarepants Anniversary Collection
Overtime B’Ball League Scores a Slam Dunk With SpongeBob Collaboration
By Gary Symons TLL Editor in Chief Overtime Elite, an exciting new league for younger, pro-level players, has just announced a partnership with Paramount Nickelodeon's SpongeBob Squarepants. "We are incredibly excited to partner with Paramount’s Nickelodeon to bring this unique collaboration to life in celebration of 25 years of SpongeBob SquarePants," said Tyler … [Read more...] about Overtime B’Ball League Scores a Slam Dunk With SpongeBob Collaboration
King Ice: The Hip Hop Jeweller for Stars and Brands
By Gary Symons TLL Editor in Chief Once in a while you run into a licensing company that is just so different from the norm, you're compelled to write about them. For me this week that company is King Ice, a jeweler that has specialized in curating trends from hip hop and streetwear culture, and applying that to the brand licensing industry. I spent some time speaking … [Read more...] about King Ice: The Hip Hop Jeweller for Stars and Brands
Lush and SpongeBob Team Up to Reduce Plastics in the Ocean
By Allison Watkinson TLL Reporter Lush and Paramount Consumer Products have teamed up on a limited-edition beauty collection for SpongeBob SquarePants: Operation Sea Change. Launched in 2022 by Nickelodeon and Paramount CP, SpongeBob SquarePants: Operation Sea Change is a multi-year ocean conservation and sustainability initiative that aims to reduce plastic pollution … [Read more...] about Lush and SpongeBob Team Up to Reduce Plastics in the Ocean
Sustainable Licensing: SpongeBob Fighting Pollution With Operation Sea Change
If you want to clean up the ocean, who better for the job than a sea sponge? By Allison Watkinson TLL Reporter Paramount and Nickelodeon have launched an ocean conservation initiative called SpongeBob SquarePants: Operation Sea Change. Paramount Consumer Products will work with licensing partners to launch SpongeBob branded products that feature sustainable practices … [Read more...] about Sustainable Licensing: SpongeBob Fighting Pollution With Operation Sea Change
SpongeBob’s Patrick Star Gets His Own Show
The wildly popular show Spongebob Squarepants, a bonanza for licensees since its debut in 1999, is getting a spinoff after more than 20 years on air. Nickelodeon has revealed the the long-awaited SpongeBob spinoff will be called The Patrick Star Show, and is centered on the popular sidekick Patrick. The show will bow with an initial 13 episodes this summer. Patrick, SpongeBob's … [Read more...] about SpongeBob’s Patrick Star Gets His Own Show